In a strategic alliance with Aviva, Oxford Bookstore will be offering financial solutions to customers in retail outlets across India.
- First of its kind initiative by an insurance company
- Reaches out to customers of Oxford Bookstore nationally
- To provide attractive life insurance solutions to customers of Oxford Bookstore
- Aviva, Oxford Bookstore along with its customers benefit from synergies of the alliance.
In a strategic alliance with Aviva, Oxford Bookstore will be offering financial solutions to customers in retail outlets across India. Aviva has always been pioneers in exploring new opportunities and through this innovative association, Aviva will reach out to the large customer base of Oxford Bookstore and educate them about benefits of investing in insurance for the security of one’s family.
This is the first ever tie-up with a bookstore by an insurance company. Aviva will get to reach out to all Oxford Bookstore customers across their stores in Mumbai, Kolkata, Delhi and Bangalore. Through this tie-up Oxford Bookstore will be able to provide value-added services to their loyal customers and help them secure their future. The customers will also benefit from this alliance – along with access to the best in international publishing, they can also learn about and get access to world-class and modern insurance products from Aviva.
Anil Sahgal, director – bancassurance and business partnerships, Aviva Life Insurance, said: “We always look for new and innovative ways to reach out to our target audience. This tie-up with Oxford Bookstore is yet another opportunity for us to expand our customer base. In Oxford Bookstore, we have found a partner who shares the vision and values of providing world-class services to its customers. Aviva pioneered the modern unit-linked products in India and it is our constant endeavor to ensure that our customers have access to world-class insurance products at all times.”
Rajiv Chowdhry, CEO, Apeejay Oxford Bookstores Private Limited, added: “Oxford Bookstore is glad to tie-up with Aviva India to offer better value added services to its loyal customers. We hope this new chapter in their book of life brings them prosperity and fulfils their dreams for a secure and peaceful future”.
Products, which offer long-term savings and the added benefit of insurance, will be available to the customers of Oxford Bookstore. Safeguard (endowment plan), LifeLong (whole life plan), EasyLife Plus (endowment product) and LifeBond5 (a five year recurring premium investment cum protection plan) will be some of the products that will be offered to the customers in the beginning.
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For further media information please contact:
Pooja Garg Khan
Aviva Life Insurance
Telephone: 0124 2804141
E-mail: pooja.khan@avivaindia.com
Deepika Singh / Deepti Sharma
IPAN
Telephone: 011 42492100
E-mail: deepika.singh@ipan.com
Notes to editors:
About Aviva India
Aviva Life Insurance is a joint venture between Dabur and Aviva. Dabur holds 74% share and Aviva 26% share in the Joint Venture. Aviva plc is the UK’s largest insurance group and the world’s oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 35 million customers and Ł332 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
Founded in 1884, Dabur is one of India’s oldest and largest groups of companies with the group’s consolidated annual sales in excess of Rs 1,899 crores. A professionally managed company it is the country’s leading producer of traditional healthcare products.
Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its bancassurance partner locations, Aviva products are available in 392 towns and cities across India.
Aviva’s products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce unit linked products in the market.
Aviva has a unique need based sales approach through the “Financial Health Check” (FHC). The FHC is a free service administered by our FPAs (financial planning advisers) for a need-based analysis of the customer’s long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the FHC assesses and recommends the right insurance product for them.
Aviva is also keen to reach out to the underprivileged that have not had access to insurance so far. Through its association with Basix (a micro financial institution) and other NGOs, it has been able to cover lakhs of lives.
About Oxford Bookstore
First established in the city of books Kolkata, Oxford Bookstore soon carved a special niche for itself in the hearts of booklovers. Leveraging on relationship build over 80 years with various publishers and writers, Oxford Bookstore, a part of Apeejay Surrendra Group, brings to readers across Kolkata, New Delhi, Mumbai, Bangalore Goa and Chennai (opening in October 2006) an enviable selection of books offering over 100,000 titles. Oxford Junior, the first dedicated bookstore for children in the country, was opened in Kolkata in August 2006. India’s favourite online bookstore, www.oxfordbookstore.com, stocks a fabulous collection of more than half-a-million book and music titles. There are 40 browse categories and 805 sub-categories in the book section. For settling the bills there is an e-luxury of choosing from five payment options, not to mention, a fully networked supply chain that ensures effective and timely delivery.