"The Pelendava Cup" is an important inter-regional gymnastics contest where 100 of Romania’s future gymnastics champions compete to win one of Romania’s top gymnastic awards.
"The Pelendava Cup" is an important inter-regional gymnastics contest where 100 of Romania’s future gymnastics champions compete to win one of Romania’s top gymnastic awards. The contest is organised by the Craiova Children’s Palace and the Regional School Union in Dolj and will take place on the 2-3 June to follow celebrations from the 1 June National Romanian Children’s Day.
Contestants from Craiova, Bucharest, Ramnicu-Valcea, Timisoara and the surrounding areas are being sponsored by Aviva, Europes largest provider of life insurance and pension products. Aviva’s sponsorship funds make the event possible and it is an investment to support the young hopes of Romania’s future gymnastics champions.
“By supporting the Pelandava Cup we are supporting the growth of young talent and building upon our 2001 national Gymnasts Championship sponsorship. We are helping skilled gymnasts make the most of life. Helping people make the most of life is what Aviva do through our products, our services and through sponsoring local community events. Our life insurance and pension products deliver secure financial futures to our clients and our support of the Pelendava Cup equally aims to secure the growth of gymnasts sporting futures,” stated Carl Boehr, president and CEO, Aviva Asigurari de Viata.
Aviva’s president’s statement was supported by the organiser of the contest, professor Alina Mălăiescu – Udrea: "The Pelendava Cup has as a purpose to attract as many children as possible in practicing sports and more specifically aerobic gymnastics. The contest is a good opportunity to evaluate the level of the competitors and in the same time represents a knowledge sharing between team’s trainers. We were very glad to receive Aviva’s support in organising this contest. We appreciated the commitment and the responsiveness Aviva had in encouraging the young talents as well as the support in awarding these talented people.”
The contest is a part of the children’s extra curricular school activities developed to form healthy children who will match mental development with physical well being.
The 100 children are split into many categories between the age of eight and 17, representing the regional sport clubs from many counties Dolj, Timis, Iasi, Gorj, Hunedoara, Olt and Bucuresti. The contest is to be held in the Electro club, In Craiova and many spectators are expected to attend to support the young competitors on their way to victory.
Aviva is the European Leader in Life and Pensions.
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For more information contact:
Anca Sert
Aviva
Telephone: 203 84 73
Notes to editors:
The Aviva group is one of the strongest financial groups, the largest provider of life insurances and pensions in Europe, the sixth largest insurer in the world and the largest insurer in the UK. After five years in Romania, AVIVA Life Insurance is one of the main players on the insurance market, with a presence in 21 towns throughout the country; currently over 300,000 Romanians are already insured with Aviva. At the end of 2005, over 300,000 Romanians had bought an insurance product provided by Aviva. Like in the other countries, the company is committed in the long term, and its key preoccupation is to provide services at the same quality standards as those offered in Western countries.
Details about other Aviva sponsorships
UK sponsorships:
Athletics
In the UK, Aviva is a driving force behind athletics with its Norwich Union brand.
In 2001 Norwich Union announced a sponsorship commitment to UK athletics worth Ł20 million that runs until the end of 2006. At the time, the deal was one of the largest ever for any British sporting governing body. But in April 2006, Norwich Union announced an even bigger deal, committing Ł50 million to UK athletics until the end of 2012. Currently, this is the largest UK sports sponsorship deal outside football.
The new agreement commences on 1 January 2007 and places more emphasis on the preparation of future champions at a time when the UK is preparing to host the 2012 Olympic Games in London.
The company also provides total support of the UK athletics development programme: Norwich Union star:track, Norwich Union sports:hall, Norwich Union shine:awards and Norwich Union agility:challenge.
These are all community-based activities reaching one million children and designed to improve their athletic skills and help them to become tomorrow's athletes.
For more details visit www.ukathletics.net (this link will open a new window).
Wheelpower
Norwich Union also supports Wheelpower - British Wheelchair Sport - in a three-year agreement worth Ł100,000 per year.
The funding supports the Norwich Union Junior Heroes Programme, aimed at introducing young disabled people to sport through Sports Activity Camps across the UK and at the National Junior Games.
Norwich Union actively supports the local community through sponsorship and a charitable giving programme. In addition, this new funding builds on existing sponsorship of UK Athletics.
Singapore:
Aviva Open 2006
Aviva Singapore is backing Team Singapore in the Aviva Open badminton tournament 2006 with cash prizes as incentives.
Members of Team Singapore who achieve semi-finalist, finalist or champion status will receive big cash prizes from Aviva Singapore – up to a total of S$500,000 (Ł172,000).
As title sponsor for three years running, Aviva Singapore has already committed around S$3m (Ł1m) to badminton.
The additional prize scheme for Singaporean shuttles is named the Aviva Direct Challenge, supporting Singapore’s mass market branding. Tim Beardsall, director of marketing, said: “The Aviva Open Singapore has become bigger and better over the years, and our hope is that the Aviva Direct Challenge will spur our players to perform better. And we look forward to presenting the winners’ cheques to our players this June.”
Jiang Yan Mei, Singapore’s Commonwealth Games 2006 Women’s Doubles silver medalist adds: “It’s not easy to be a full-time athlete. Every motivation whether big or small is welcome, and Aviva’s motivation is really big!”
Australia:
Four year deal for Aviva Ballkids
Aviva Australia is the sponsor of the Aviva Ballkids at the Australian Open.
The new four-year deal sees Aviva develop and enhance its sponsorship of the Aviva Ball kids from 2005 – 2009. The first corporate sponsorship of the ball kids at this Grand Slam tennis tournament.
Aviva’s chief executive officer, Allan Griffiths said, “Our ongoing sponsorship of the Aviva Ballkids is in recognition of the excellent coverage the Australian Open receives and the opportunity it provides to promote Aviva worldwide.”