Aviva Life Insurance, in association with Central Ground Water Board, Forum for Organised Resource Conservation and Enhancement (FORCE), an NGO working to preserve natural resources and Greater Kailash (GK)-I, "R" Block, Resident’s Welfare Association have set up a Rainwater Harvesting structure in the GK-I, "R" Block in South Delhi.
Aviva Life Insurance, in association with Central Ground Water Board, Forum for Organised Resource Conservation and Enhancement (FORCE), an NGO working to preserve natural resources and Greater Kailash (GK)-I, "R" Block, Resident’s Welfare Association have set up a Rainwater Harvesting structure in the GK-I, "R" Block in South Delhi. This is the second project set-up by the Company in South Delhi, first one being at GK-II, "M" Block. This project will have an annual potential to harvest more than 4,50,000 liters of water for the benefit of the local communities. The company has also set up an environment corner "We Care", to sensitize children towards environmental issues.
The rainwater-harvesting project will help bring up the water table in the area. Dr Yoganand Shastri, Honourable Minister for Health and Social Welfare, government of NCT of Delhi inaugurated the project in a simple ceremony in the presence of Rajendra Gupta, president, GK-I, "R" Block, RWA, Vivek Khanna, director marketing, Aviva Life Insurance, Smt Jayshree Panwar, councilor, Mr U C Mathur, secretary, GK-I, "R" Block, RWA and Jyoti Sharma, president FORCE.
Dr Yoganand Shastri, urged the company to support the local community in its efforts by partnering in future water projects. Speaking on the occasion of the launch Rajendra Gupta, president, GK-I, "R" Block, RWA, said: “The magnitude of water scarcity in the city demands people’s active participation and campaign. We hope that R Block’s and Aviva’s initiative will give a push to a revolution of water harvesting in Delhi.”
Vivek Khanna, director marketing, Aviva Life Insurance, said: “At Aviva, we undertake community development initiatives to improve the lives of people. With the launch of the second rainwater harvesting project we hope to continue to make a difference in the water scarcity situation and environment conservation initiatives. We hope to partner with the local communities to launch more such projects in Delhi.”
The rainwater harvesting structure in GK-I has been scientifically designed to optimize the recharge through a filtration pit and recharge shaft.
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For further information, please contact:
Kumaresan/Raghupati
9842287270/9363201811
Pooja Garg Khan
Aviva Life Insurance
E-mail: pooja.khan@avivaindia.com
Telephone: 9811315510
Notes to editors:
About Aviva’s CSR programme
Aviva plc is the UK’s largest insurance group and the world’s oldest insurance group. Aviva Life Insurance is a joint venture between Dabur and Aviva in India. Aviva has always placed high value on good citizenship and believes that sound and demonstrable performance in relation to corporate social responsibility (CSR) policies and practices is a fundamental part of business success. A team of volunteers drives the CSR programme in India across the Aviva locations in the country. The company has been working towards community development and environment conservation. Under the community initiative the focus is on the welfare and development of children and elderly. The environment focus is on water conservation initiatives, the need of the hour.
Globally, Aviva is committed to playing a leading role in the development of worldwide thinking in CSR and achieve this by joining and becoming active in various key groupings, such as the United Nations' Global Compact initiative, launched by UN secretary-general Kofi Annan.
Aviva addresses the issues of property management, energy and water use, paper use, waste management and travel and transport under environment initiatives. Within each impact area, businesses are responsible for the gathering and monitoring of environmental performance data, which is then incorporated within the annual CSR report.
The company’s efforts have been rewarded with some businesses receiving awards for their environmental efforts and Aviva, as a group, being given an AAA rating in the 2003 Ecovalue 21 report from Innovest, a US-based ratings agency.