Dee Caffari has sailed approximately 14,300 miles in 85 days and is on the verge of passing the halfway mark of her attempt to become the first woman to circumnavigate the world solo non-stop against the prevailing winds and currents.
- Solo yachtswoman’s round the world bid for world-first on course for success at halfway stage
Photography:
Footage:
Enquiries:
Karen Earl Sponsorship
Aviva
Notes to editors:
Aviva and The Aviva Challenge
- www.avivachallenge.com includes a voyage tracker, Dee’s daily logs, an image library, profiles of Dee and her shore team, the yacht Aviva and further information about The Aviva Challenge
- Aviva is the world’s sixth-largest insurance group based on gross world-wide premiums and market capitalisation (at 31 December 2004); it is one of the leading providers of life and pensions in Europe and has substantial businesses in other markets around the world. Aviva’s main activities are long-term savings, fund management and general insurance, with world-wide total income of £40 billion and assets under management of £280 billion at 31 December 2004
- "Forward thinking" is Aviva’s first-ever pan-European advertising campaign. The print, on-line and television corporate campaign, targeting Europe’s opinion-former community, will run until April 2006. As part of the campaign, Aviva has also commissioned RSA Films to make five film shorts for CNBC TV, featuring people who have a particularly powerful vision of the future and celebrating the remarkable achievements of these individuals
- The current world record for a non-stop single-handed circumnavigation of the globe against the prevailing winds and currents is 122 days, 14 hours, 3 minutes and 49 seconds and is held by Frenchman Jean Luc Van Den Heede.
Challenge Business
- Challenge Business is the organiser for "The Aviva Challenge", co-ordinating the shore team and logistics behind Dee Caffari’s solo, non stop circumnavigation
- Challenge Business is a market leader in creating, managing and promoting World Class events - providing the opportunity for ordinary people to do the extraordinary, for the professionals to reach for the extreme and visionary businesses to achieve amazing results
- Challenge Business uses the participation and passion of adventure sport to create integrated marketing programmes for innovative businesses and has a sponsorship community of many hundreds of blue chip companies world-wide.