Yachtswoman Dee Caffari today marked her first major stepping stone on her single- handed non-stop round the world record attempt as she crossed the equator and surged into the Southern Hemisphere.
- Solo yachtswoman makes rapid progress at start of epic bid for world ‘first’
Karen Earl Sponsorship
Aviva
Notes to editors:
Aviva and The Aviva Challenge
- www.avivachallenge.com includes a voyage tracker, Dee’s daily logs, an image library, profiles of Dee and her shore team, the yacht Aviva and further information about The Aviva Challenge.
- Aviva is the world’s sixth-largest insurance group based on gross worldwide premiums and market capitalisation (at 31 December 2004); it is one of the leading providers of life and pensions in Europe and has substantial businesses in other markets around the world. Aviva’s main activities are long-term savings, fund management and general insurance, with worldwide total income of £40 billion and assets under management of £280 billion at 31 December 2004.
- Aviva is sponsoring Dee Caffari’s ‘Aviva Challenge’ as part of its ‘Forward thinking’ pan-European advertising campaign. The print, on-line and television corporate campaign, targeting Europe’s opinion-former community, will run until April 2006. As part of the campaign, Aviva has also commissioned RSA Films to make five film shorts for CNBC TV, featuring people who have a particularly powerful vision of the future and celebrating the remarkable achievements of these individuals.
- The current world record for a non-stop single-handed circumnavigation of the globe against the prevailing winds and currents is 122 days, 14 hours, 3 minutes and 49 seconds and is held by Frenchman Jean Luc Van Den Heede.
Challenge Business
- Challenge Business is the organiser for ‘The Aviva Challenge’, co-ordinating the shore team and logistics behind Dee Caffari’s solo, non-stop circumnavigation.
- Challenge Business is a market leader in creating, managing and promoting World Class events - providing the opportunity for ordinary people to do the extraordinary, for the professionals to reach for the extreme and visionary businesses to achieve amazing results.
- Challenge Business uses the participation and passion of adventure sport to create integrated marketing programmes for innovative businesses and has a sponsorship community of many hundreds of blue chip companies worldwide.