Aviva Life Insurance in association with Concern India Foundation held a Diwali Mela to generate funds to help the underprivileged society in Andhra Pradesh.
Aviva Life Insurance in association with Concern India Foundation held a Diwali Mela to generate funds to help the underprivileged society in Andhra Pradesh.
The proceeds from the ‘Aviva Concern Diwali Mela’ will be used to support various projects being run by Concern India Foundation in the state. AK Khan, additional commissioner of police (traffic), lit a lamp and inaugurated the Mela.
The Mela received a great response from Hyderabadis. People thronged the mela to do their pre-Diwali shopping. More than 60 stalls displayed decorative items like diyas and candles, handicraft items, paintings, exotic Hyderabadi cuisine, exciting games and various other gifts and household items. People were seen enjoying their day out in preparation of the festival and happy at contributing to a cause at the same time.
The proceeds from the Mela will be used to fund Concern India Foundation projects like a transit residential school for rescued child labour, school for children of the beedi rollers of Andhra Pradesh, an old age home and a special school for children with disabilities.
Speaking on the occasion, Vivek Khanna, director marketing, Aviva Life Insurance, said: “It is good to see that the people of Hyderabad have come together so enthusiastically to contribute to this cause. We, at Aviva, will continue to identify more and more such initiatives which can bring light into the lives of the underprivileged.”
Amita Kasbekar, branch manager, Concern India Foundation, Hyderabad, said: “We would like to thank Aviva for their support. The funds raised will be used to help the underprivileged children and the elderly.”
NGOs such as Dangoria Health Centre, Taralaxmi Home, Srividya Centre, Sanskruti Shikhar, Mahila Sanatkar, Aashirwad, Ashray Akruti, Guild of Service, Sahara and Roshini participated in the mela.
For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
e-mail: pooja.khan@avivaindia.com
Tel: 9811315510
About Aviva
- Aviva Life Insurance is a joint venture between Dabur and Aviva. Current paid up capital amounts to 320 Crores. Dabur are the 74% shareholder and Aviva the 26% shareholder. Aviva plc is the UK’s largest insurance Group and the world’s oldest insurance Group, with a history dating back to 1696. Today, it is the sixth largest insurer worldwide, with 30 million customers and Ł291 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
- Founded in 1884, Dabur is one of India’s oldest and largest groups of companies with the Group’s consolidated annual sales in excess of Rs 1,537 crores. A professionally managed company it is the country’s leading producer of traditional healthcare products.
- Aviva pioneered the concept of Bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its Bancassurance partner locations, Aviva products are available in 200 towns and cities across India.
- Aviva’s products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce Unit Linked products in the market.
- Aviva has a unique need based sales approach through the “Financial Health Check” (FHC). The FHC is a free service administered by our FPAs (Financial Planning Advisers) for a need-based analysis of the customer’s long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the Financial Health Check assesses and recommends the right insurance product for them.
- Aviva is also keen to reach out to the underprivileged that have not had access to insurance so far. Through its association with Basix (a micro financial institution) and other NGOs, it has been able to cover lakhs of lives.