This autumn, Aviva will explore the jungle through the eyes of Henri Rousseau as sponsor of the first new exhibition of the artist's work to be staged in the UK for almost 80 years.
This autumn, Aviva are exploring the jungle through the eyes of Henri Rousseau as sponsor of the first new exhibition of the artist's work to be staged in the UK for almost 80 years.
Henri Rousseau: Jungles in Paris is open to the public at Tate Modern from 3 November and runs until 5 February 2006.
The exhibition will then travel to Washington and Paris.
Aviva's partnership with Tate is part of the group's corporate sponsorship strategy to support "centres of excellence".
Tate Modern is one of London's greatest cultural ambassadors and forward-thinking organisations and Aviva is proud to help Tate continue to bring first-class, internationally renowned exhibitions to the UK.
Tate estimates that this exhibition will attract more than 200,000 visitors. Tate Modern is one of the world's most influential modern art galleries. This year alone it has welcomed more than 2.5 million visitors through its doors, many from overseas, making it not only a hugely successful gallery, but one of London's top tourist attractions.
Henri Rousseau (1844-1910) created some of the most memorable paintings of the modern era.
He is best known for magnificent jungle scenes featuring wild animals and birds in tropical forest locations. Interestingly, the artist never saw the exotic locations he brought to life, as he never left France.
Rousseau's jungles are the fantasies of a city dweller, constructed from visits to the botanical gardens and zoo, as well as books, magazines and postcard images of dangerous beasts in faraway lands.
Aviva branding is carried on all Tate publicity and marketing materials covering the three-month exhibition period.
Multimedia kiosks and enhanced online exhibition pages
Aviva has sponsored a programme of multimedia content about Rousseau, which will be presented on four multimedia 'kiosks' (touchscreen computers) located just outside the exhibition. Much of this material will also appear on Tate's web pages to create an enhanced exhibition site.
By clicking 'hotspots' on a map of Paris, users take a fascinating journey through Rousseau's imagination. This lively interactive programme includes numerous archival images, as well as a film clip, text and games.
Four main sections explore Rousseau's artistic circle in Montparnasse, his interest in modernity (from the new Eiffel Tower to the latest designs for airships), his sources (including images of the Paris Botanical Gardens and Natural History Museum, where he spent many hours), and his life and times. There is also a special section for children with quizzes and games; and additional hotspots showing the locations where he sketched some of his many paintings of Paris and its surroundings.