Aviva Life Insurance and CAUSE Foundation have come together to generate funds to help the underprivileged section of society.
- Aviva is sponsoring the famous musical The Sound of Music in association with CAUSE Foundation
- Nearly 1000 Bangloreans attended the musical on the opening day
- Proceeds from the musical will secure the future of the children of Balajothi Centre for the Disabled in Bangalore, which is in sync with Aviva’s tagline “Kal Par Control”
Aviva Life Insurance and CAUSE Foundation have come together to generate funds to help the underprivileged section of society. The first day of the musical, The Sound of Music at Chowdiah Memorial Hall, was a huge success as more than a thousand Bangaloreans attended the play in support of the cause. The guest of honour for the evening, Mahesh Dattani, a well-known playwright and the winner of Sahitya Academy Award expressed his appreciation towards such an initiative.
Aviva is sponsoring the famous musical The Sound of Music directed by the president of the CAUSE Foundation, Leila Alvares Lynn. The proceeds from this play will be used to help disabled children through an NGO, Balajothi Centre for the Disabled. The NGO runs a day care centre for children with disabilities, counsels and educates parents to take care of the children, conducts therapy and educational programs for each child depending on the requirement.
Mr Vivek Khanna, director marketing, Aviva Life Insurance said: “The Company takes up social and environmental causes as part of their corporate social responsibility program to secure the future of the local communities. Our association with CAUSE Foundation is another step towards our goal of helping the underprivileged children. Being a Life Insurance Company, Aviva encourages people to secure their future.”
He added: “The response we have seen today is very encouraging and motivates us to take up more such initiatives to help the underprivileged children and the elderly in Bangalore.”
Leila Alvares Lynn, president of the CAUSE Foundation said: “It is heartening to see so many Bangaloreans coming forward to support this initiative. We would like to thank Aviva for their constant support and look forward to a long term association with the company.”
The musical is being held at Chowdiah Memorial Hall from 29 July – 2 August, 2005 and tickets for the play are available at: Supermarket (Brigade Rd), Friends Fast Food (Koramangala), Lusitania (Fraser Town) in the Bangalore city.
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For further information, please contact:
Vivika Dass
Aviva Life Insurance Company India Pvt. Ltd.
e-mail: vivika.dass@avivaindia.com