Hibernian Insurance was awarded a Prince Michael of Kent International Road Safety Award in London this week for its contribution to road safety in Ireland through its Ignition inexperienced driver training programme.
Hibernian Insurance was awarded a Prince Michael of Kent International Road Safety Award in London this week for its contribution to road safety in Ireland through its Ignition inexperienced driver training programme.
The Prince Michael of Kent International Road Safety Awards are presented to individuals, companies or organisations in recognition of their outstanding contribution to improving road safety. They are organised by RoadSafe - a partnership of leading companies in the motor and transport industries in Britain, the UK government and road safety professionals which aims to reduce deaths and injuries caused by road accidents and promote safer driving.
Hibernian’s Ignition scheme, which was originally launched as a pilot in September 2001 and formally launched with the assistance of footballer Damien Duff in January of this year, is a one-day driver training course that has been specially tailored for less experienced drivers and which demonstrates Hibernian’s dedication to reducing motor insurance costs, as well as improving the standard of driving on Irish roads.
The Ignition course*, which is free of charge for all participants, combines an interactive "classroom" session with on-road training, designed to accelerate the driver’s experience. The course focuses on hazard awareness and encourages participation from all delegates in discussions about safety and driving habits. On passing the course participants are eligible for a minimum of 20% discount on their motor insurance policy up to a maximum of 50%.
Dick O’Driscoll Managing Director of Hibernian said: "I am delighted to accept the award on behalf of the company and on behalf of the 15,000 inexperienced drivers who have successfully participated in Ignition and received discounts on their Hibernian motor insurance premium – we look forward to continuing the success of Ignition in 2004"
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* Ignition course details:
- Applicants for Ignition must have a full clean driving licence
- They must also own or be seeking to buy, in the next 6 months, a vehicle of 1400cc or less
- Ignition is open to all individuals who meet the qualifying criteria, whether they have been customers of Hibernian or not
- On the successful completion of the Ignition training day the participant is rewarded with a minimum motor premium discount of 20%, up to a potential 40% for exceptional driving skill
- Candidates can also opt for an additional 10% discount for voluntarily refraining from driving between the hours of 11pm and 6am
- Hibernian covers the full cost of the training and cars are provided by the IAM for delegate’s use on the day (a refundable fee of €100 is charged to delegates to prevent absenteeism)
- The scheme is run at the following venues - Dublin North, South and West, Cork, Galway, Kilkenny, Waterford, Sligo, Mullingar, Dundalk, Limerick, Gorey and Letterkenny.
- Potential delegates for Ignition should contact Hibernian on 1890 66 77 77 or at ignition@hibernian.ie
Press contact:
Kela O’Riordan, 01 617 8164, 086 606 8842, kela.oriordan@hibernian.ie
Notes to editors:
- Hibernian is part of the Aviva plc the fifth largest insurance group in Europe, and seventh globally (based on gross worldwide premia)
- Hibernian is Ireland’s largest composite insurer, ranked first for general insurance and top five for life and pensions
- Hibernian news releases are also available on www.hibernian.ie
- Further details on the Prince Michael International Road Safety Award can be found at www.roadsafe.com