Norwich Union’s support for the Born to Win event is part of a long-term strategy for the company to encourage and enable children across the UK to enjoy an active lifestyle to help fight the problems of child obesity.
Norwich Union’s support for the Born to Win event is part of a long-term strategy for the company to encourage and enable children across the UK to enjoy an active lifestyle to help fight the problems of child obesity. In addition to the support given to the Born to Win events, Norwich Union also commits a fifth of its sponsorship fees with UK athletics to the development of the sport at grassroots level to increase participation levels.
It is no secret that waistlines are expanding at an alarming rate, and that the main cause of this is the decline in physical activity in favour of more inactive pastimes.
In addition to expanding existing, and creating new sporting opportunities for children across the country, Norwich Union is also helping to nurture the new sporting role models that are so vital in providing the inspiration for future generations of children to take part and get involved.
Through its major sponsorship of UK Athletics, Norwich Union already uses elite athletes to visit schools and inspire children to do more sport, but Born to Win will produce high profile young sports stars who have all shown a willingness to encourage children to do more sport.
Gary Withers, chief executive of Norwich Union, explains: "It is important that children are involved in more physical activity. Not only will it help their long-term health and well-being, but it is also proven that it will help academic performance at school. Sport also has an unrivalled power to engage young people, helping to channel their energies into positive action, rather than negative and potentially disruptive behaviour.
"All of the competitors in Born to Win have been very committed, and each has expressed a desire to help younger children to engage in more sporting activity. We know that role models provide an excellent source of inspiration – we see this in our grassroots athletics programmes when they meet leading athletes – and Born to Win has also energised children to get involved in sport."
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Media Contacts:
MEC:Sponsorship
Stuart Wareman 020 7803 2306
Suzie Dias 020 7803 2416 (suzie.dias@mecsponsorship.com)
Norwich Union
Louise Goffee 01904 452617
James Evans 01904 452791
Notes to editors
- Norwich Union is the UK’s largest insurer. It is a leading provider of life, pensions and investment products and one of the leading IFA providers. IFAs provide around 70% of the company’s long-term savings business.
- Norwich Union has strategic alliances with building societies and other leading UK brand names including Tesco Personal Finance and The Royal Bank of Scotland Group.
- Norwich Union’s news releases and a selection of images are available from Aviva's internet press centre at www.aviva.com/media.