The management of Commercial Union, a life insurance company, has decided to change its name to Aviva životní pojišt'ovna, as, effective as of January 2003.
The management of Commercial Union, a life insurance company, has decided to change its name to Aviva životní pojišt'ovna, as, effective as of January 2003.
"The new name will far better express the fact that our company is a strong international group, and it will make it possible to make use of all of the advantages that follow from the experience, tradition, and international operations of our mother company, while strengthening the position of Aviva životní pojišt'ovna, as, on the Czech insurance market," says Austin Kimm, the general director and chairman of the board of Aviva životní pojišt'ovna, as.
In his words, this change will in no way affect insurance policy conditions. The change of the company's name will not lead to any changes in the contractual conditions of existing insurance policies, and all of the commitments that follow from these policies will be completely fulfilled.
Commercial Union's five years of operation on the Czech market has meant dynamic development for the parent firm, CGNU plc, which, based on a decision of its shareholders, has renamed itself Aviva plc, effective as of 1 July 2002. Nearly all of its subsidiaries active around the world will gradually be renamed, for the purpose of moving to a uniform name and the use of a single brand all around the world.
The philosophy of the Aviva brand
"Aviva helps you make the most out of your life" - this is the main idea of the Aviva brand, which came into being based on an opportunity its founders found in the market - an opportunity to create a brand in the financial sector that will stand apart.
"We were aware that financial brands need not be boring and purely functional. Additionally, we were aware of our uniqueness and our chance to define ourselves within the framework of uniform financial environment. Our goal is to positively set our products and services apart from those of our competitors, by means of a dynamic, constantly developing, unique brand.
"We were looking for a brand that would be international, which means usable and understandable in all countries in terms of meaning and pronunciation, and that would express the company's business activities and focus, while also being easy to remember.
"The Aviva brand fully meets all of these criteria, which we verified through detailed research in 15 countries involving 15,000 respondents. Aviva is associated with life, vitality, and success. Furthermore, Aviva's colour is yellow, signifying the sun, warmth, rest, freedom, possibilities, and relaxation," adds Austin Kimm.
Aviva's goal is to create partnership relations with its customers, which will allow it to create products for them that will fully meet their needs and possibilities.
For more information, please contact:
IMPACT sro
Marek Zeman
tel: +420 222 540 147/8
fax: +420 222 540 836
e-mail: marek.zeman@impact.cz