Norwich Union emerged as a clear winner when it picked up two awards at the 2002 International Visual Communication Association (IVCA) Awards.
Norwich Union emerged as a clear winner when it picked up two awards at the 2002 International Visual Communication Association (IVCA) Awards.
The IVCA, which recognises excellence in non-broadcast communication, gave the awards for ‘The Mix’ – a series of internal communication programmes aimed at 18,000 staff. The series is produced using DVD technology and won the ‘Gold Award’ in the category for Regular Communication programmes and the ‘Silver Award’ in the Industry Award for Effective Communication.
The IVCA judging panel, which included almost 200 jury members from across the corporate communications industry, described ‘The Mix’ as, “an impressive project in which fast and slick production, and excellent presenters, conveyed a difficult subject in an interesting and honest manner.”
Speaking at the awards ceremony at the Grosvenor House Hotel in London, Bridget McIntyre, marketing and underwriting director at Norwich Union Insurance, said: “To win at an internationally-recognised event such as the IVCA awards, against tough competition is a real achievement.
“We wanted to demonstrate a leading approach to our internal communications in Norwich Union Insurance and, while internal feedback has already judged ‘The Mix’ series to be a success, it’s great to see this backed up with industry recognition.”
Approximately 1000 people attended the awards ceremony.
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Media contact:
Liz Kennett/Lucy Haughey at Norwich Union on 08703 66 68 63
Steve Tutt at IVCA on 020 7512 0571
Notes to editors:
- Norwich Union is the UK’s largest insurer. In general insurance it is more than 1.5 times the size of its nearest competitor, and has a 19 per cent share of the market.
- It has a focus on insurance for individuals and small businesses. It insures:
- one in five households
- one in five motor vehicles
- more than 700,000 businesses
- Norwich Union products are available through a variety of distribution channels including brokers, corporate partners such as banks and building societies and Norwich Union Direct.
- Norwich Union’s news releases are available on this internet site
- A selection of images are available from the Norwich Union Newscast site at www.newscast.co.uk
- Norwich Union Insurance Limited Registered in England Number 99122 Registered Office 8 Surrey Street Norwich NR1 3NG
- Member of the CGNU group of companies and the General Insurance Standards Council