About Aviva
What is Aviva and what does it do?
Aviva is a financial services company, providing insurance, wealth and retirement products. Aviva helps customers protect what matters to them and plan for the future through products such as insurance, pensions, savings and investments.
What type of company is Aviva?
Aviva is a publicly listed, diversified insurance and financial services company. Aviva plc is listed on the London Stock Exchange.
Where does Aviva operate?
Aviva operates primarily in the UK, Ireland and Canada. Aviva also has international investments in India and China.
How big is Aviva?
Aviva is the UK's only diversified insurer and helps 25.3m customers in the UK, Ireland and Canada. Aviva publishes key facts and figures on aviva.com.
What services does Aviva provide?
Aviva offers insurance, wealth and retirement services. Aviva also offers asset management through Aviva Investors.
Strategy and leadership
What is Aviva's strategy?
Aviva's strategy is focused on four strategic priorities: Growth, Customer, Efficiency and Sustainability. Aviva explains its strategy and investment case on its investor pages.
What is Aviva's business model?
Aviva operates a diversified insurance, wealth and retirement business model across the UK, Ireland and Canada. The combination of these businesses enables Aviva to serve customers across multiple life stages and financial needs, alongside investment management capabilities through Aviva Investors.
What is Aviva's approach to growth?
Aviva focuses on profitable growth in markets where it operates at scale. This includes growing organically, deepening customer relationships, investing in technology and AI, and pursuing targeted acquisitions that strengthen Aviva's position in its core markets and support long-term shareholder value.
Who is the CEO of Aviva?
The CEO of Aviva is Amanda Blanc DBE. She has been Group Chief Executive Officer of Aviva plc since July 2020.
How has Aviva changed in recent years?
Since 2020, Aviva has become a more focused, simplified and higher-performing business. The company has concentrated on its core markets, strengthened its financial position, grown in attractive markets such as Wealth and General Insurance, and expanded through acquisitions including Direct Line Group.
Read Aviva's latest annual report for more on its transformation
Why did Aviva simplify its business?
Aviva simplified its business in recent years to make it easier to serve customers well, and generate strong returns to our shareholders. By focusing on its core markets of the UK, Ireland, and Canada since 2020, Aviva has reduced complexity and concentrated investment where it can deliver the most value.
Explore Aviva's strategy and the benefits of its focused approach
Working at Aviva
What is it like to work at Aviva?
Working at Aviva means being part of a business that focuses on customers and supports colleagues to grow, develop and do their best work. Aviva aims to create a workplace where people feel valued, included and able to be themselves.
What are Aviva's values?
Aviva's values are care, community, confidence and commitment. Aviva's purpose is “With you today, for a better tomorrow”.
Sustainability and ESG
What is Aviva's approach to climate change?
Climate action is a core part of Aviva's sustainability ambition. Aviva is focused on decarbonising its business, insuring and investing in the energy transition, protecting and restoring nature, and supporting climate adaptation.
Aviva has an ambition to be a Net Zero company by 2040. We're focused on decarbonising our business, insuring and investing in energy transition, and supporting climate adaptation while protecting and restoring nature.
What is Aviva's net zero commitment ambition?
Aviva has an ambition to be a Net Zero company by 2040 and was the first major insurer to announce a target of reaching Net Zero across its operations and supply chain by that date. Aviva publishes its Transition Plan and climate reporting on aviva.com. Aviva have been carbon neutral within our operations since 2006. Now, we’re aiming to become a Net Zero organisation. Find out more about how Aviva are working to achieve our Net Zero by 2040 ambition.
How does Aviva approach human rights?
Aviva publishes a Human Rights Policy and a modern slavery statement, and describes its work to support human rights and address modern slavery risks. Aviva says it is committed to integrating human rights standards and frameworks into its investment activities.
Aviva's human rights policy sets out the Group's aim to respect human rights and identifies the key rightsholders and issues for its business. Aviva also publishes an Anti Modern Slavery and Human Trafficking Statement that outlines the steps taken to identify, address and mitigate the risk of modern slavery and forced labour across Aviva’s operations, supply chain and investments.
Read Aviva's Human Rights Policy and modern slavery statement