Taking climate action with partners
Wildlife Trusts
In February 2023, Aviva announced a £38 million partnership with The Wildlife Trusts.
Together, we’ll help to restore some of Britain’s lost temperate rainforests over 100 years.
This initiative helps protect and restore nature while removing carbon dioxide from the atmosphere. Our British rainforest programme is also contributing towards flood protection.
The Woodland Trust
In February 2023, Aviva pledged £10 million to the Woodland Trust.
This donation will support the Woodland Carbon Scheme over the next 18 years. It will enhance carbon removal, air quality, and biodiversity through woodland creation and peat restoration.
We're aiming to remove about 330,000 tonnes of carbon over the next 100 years.
Watch our video on the South Assynt Project with the Woodland Trust.
Wildfowl and Wetlands Trust
In June 2023, Aviva partnered with the Wildfowl and Wetlands Trusts (WWT) on an innovative saltmarsh creation project, one of the largest in the UK.
Aviva has pledged to donate £21 million aiming to help restore up to 250 hectares of saltmarsh over the next 17 years.
Wild + Pine
In December 2023, Aviva pledged c.CAD$6.2 million to Wild + Pine.
The partnership will help to restore forested landscapes, rebuild habitats, and remove greenhouse gas emissions from the atmosphere.
Wild + Pine is a Certified B Corporation that develops verified carbon removal assets through afforestation by restoring landscapes and improving the biodiversity in the region.
Nature Conservancy Canada
In April 2024, Aviva pledged nearly CAD$6 million to Nature Conservancy Canada (NCC). The donation will help NCC protect and restore natural areas that are valuable for biodiversity, communities and the health of our planet through targeted restoration, conservation and opportunities for carbon removal projects over the next seven years.
Nature Trust (Ireland)
In October 2022, Aviva provided €5 million in funding to the Nature Trust to help accelerate its native afforestation project. The woodlands will remove and store carbon dioxide (CO2), helping to address climate change and create new biodiverse habitats.
Our partnership with the World Wide Fund for Nature (WWF) spanned 2021-2024 and supported the building of more resilient communities within a range of projects that are ongoing.
Together, we restored landscapes, improved flood resilience and advocated for change in the finance sector to help slow climate change.
Our partnership news
Explore the work we do with our partners to make an impact across the UK.
Our partnership impact reports
Discover the impact we’ve had by taking climate and social action with our partners.
Taking social action with partners
Citizen's Advice
Since 2022, Aviva has committed over £11 million to Citizens Advice. This funding is enabling the charity to increase adviser capacity, provide Aviva customers with a bespoke referral service, enhance online experiences, and train Aviva colleagues to volunteer as telephone advisers. Together, this support is helping hundreds of thousands of people each year navigate personal and financial challenges.
Money Advice Trust
Aviva has committed over £4.5 million to the Money Advice Trust since 2022, funding more telephone advisers, expanding access to free debt advice, and supporting the Building Up Business programme. This investment is helping SMEs build financial confidence through new virtual learning tools, practical resources, and modernised, multi‑channel support services.
Business in the Community (BiTC)
Aviva is a Founding Place Partner for the King’s Responsible Business Network (BiTC).
Aviva is supporting BiTC’s ambition to improve fifty communities in the UK by 2032. This includes providing skilled volunteering and secondment opportunities for colleagues.
Aviva Foundation
Together, we’re helping build stronger communities – today and for the future.
The Aviva Foundation reflects our commitment to building stronger communities across the UK by funding practical solutions to today’s challenges and investing in long-term change.
Founded and proudly supported by Aviva, the Aviva Foundation makes funding decisions with one clear purpose: to maximise social impact. The Foundation focuses on helping people build financial stability and supporting community-led climate action.
The Aviva Foundation is a Donor Advised Fund, administered by Charities Trust under charity registration number 327489.