Create Legacy

Aviva foundation

The Aviva Foundation is administered by Charities Trust under charity registration number 327489.

The Aviva Foundation was established to enable Aviva to make good use of its assets, for public benefit, aligned to Aviva’s purpose, values and expertise. The Foundation is funded by Aviva’s dormant assets from the shareholder registry and donations from the Aviva business.

Since its set up at the end of 2018, the Aviva Foundation has committed more than £7 million in grants, supporting organisations in the UK and internationally, making a positive impact for Aviva’s customers, communities and climate.

What we fund

The Foundation funds both pilot and multi-year projects that take an innovative, strategic (e.g. can influence wider systems) and evidenced-based approach to positively impact the lives of low-income, underserved or at-risk groups in the following three areas:

  • Climate Action: To support the global transition to a net zero economy
  • Financial capability and inclusion: To empower people to be financially resilient, save for the future and close the protection gap.
  • Community Resilience: To empower people to become more resilient, increase their wellbeing (especially of mid-life and older people) and deal with climate risks.
The Foundation funds projects over £20,000. It does not set a maximum grant value at application stage, although it is exceptional for grant payments to exceed £80,000 in any single year of a project. There is no minimum or maximum timescale for project delivery, although three years is usually the maximum timeframe.

Who we fund

We fund non-profit and for profits organisations (e.g. social enterprises) that deliver public benefit outcomes focused on underserved, at risk or low-income groups.

Where we fund

We support initiatives delivering outcomes in the UK. We support international initiatives only when it is strategic (e.g. to help us tackle systemic change).

How we work

We receive funding applications and proposals through recommendations from Aviva’s teams and by reaching out directly to charities and social enterprises.

The Foundation Management Board reviews and makes decisions on funding applications. They hold meetings three times per year.

The Aviva Foundation Management Board comprises:

  • George Culmer, Aviva Group Chair
  • Kirstine Cooper, Aviva Group General Counsel and Company Secretary
  • Julian Baddeley, Aviva Group Deputy Company Secretary
  • Will McDonald and Sam White, Aviva Group Public Policy and Sustainability Director (job-share)
  • David Schofield, Aviva Group Head of Corporate Responsibility
  • Jude Brooks, Aviva UK Head of Corporate Responsibility
  • Euan Imrie, Chief Operating Officer, Charities Trust

Funded projects

The Aviva Foundation Board review new funding proposals throughout the year. Some of the projects funded so far include:

Financial Capability and Inclusion:

  • Financially Resilient Communities: This project run by a consortium formed of St. Paul’s Advice Centre, Talking Money and Advice UK is using a ‘systems-thinking’ approach (in partnership with Aviva’s volunteer experts in this area) to help understand how current financial advice services operate and how they can be transformed to positively impact the financial well-being of low-income communities. The learnings from this project will be shared with other independent providers of advice and social welfare support across the UK.
  • Supporting financial education of the next generation: Working with Young Money, this project will develop and pilot an innovative digital resource that empowers teachers to help students aged 17-18 better understand the impact of investments and long-term savings on their finances through interactive simulations.

Community Resilience

  • Accessing Experience Programme: Working with Business in the Community, this programme aims to reduce employment barriers faced by the over 50s at risk of poverty. It provides job placement opportunities, mid-life MOT support and campaign for age friendly employment. Find out more
  • First Responders and First Workers Programme: Working with the 87% Foundation, this project provides access to free tailored mental health support for first responders. This includes NHS staff and urgent care teams. The app and mental fitness platform help individuals measure, understand and improve their mental wellbeing. It also helps build their resilience by providing programmes and personalised reports using insights from data science. We’ve recently doubled our commitment to this project given its vital role in supporting frontline staff during the coronavirus pandemic.
  • British Red Cross: As part of Aviva’s response to coronavirus, the Aviva Foundation has contributed to Aviva’s donation to the British Red Cross to set up a hardship fund providing financial support to people struggling as a result of Covid19. In 2020, more than 6,000 people have been supported and £1.4m distributed.

Sustainable Finance (international)

  • World Benchmarking Alliance (WBA): The WBA is benchmarking the 2,000 most influential companies globally, on their performance against the UN Sustainable Development Goals (SDGs). The benchmarks measure company performance and progress across seven transformations, from energy and climate to financial and social. The information provides information to customers, investors, policy makers and civil society to engage with business impacts and enhance the delivery of the SDGs. By working collaboratively with its 130 strong alliance, WBA’s ambition is to drive private sector action to get the world to where it needs to be. Find out more here:


We are interested in hearing from organisations working with or developing innovative approaches in the areas where we want to deliver impact.

Please contact: with a short description of your organisation and proposal (max. 1,000 words). Please note that due to the number of enquiries we receive, we are unable to reply individually to messages unless a proposal is of interest to us.

The Aviva Foundation doesn’t currently accept unsolicited requests.

You can also find out more about the UK Aviva Community Fund, through which Aviva celebrates and supports small charities doing great work in communities across the country: