CIMB Aviva Assurance Berhad , one of the leading insurance/takaful providers had recently organized a "Save Lives - Be A Blood Donor" Campaign at its headquarters in Kuala Lumpur in conjunction with the Insurance Day that falls on every 27 July.
CIMB Aviva Assurance Berhad , one of the leading insurance/takaful providers had recently organized a "Save Lives - Be A Blood Donor" Campaign at its headquarters in Kuala Lumpur in conjunction with the Insurance Day that falls on every 27 July.
The Campaign which was also part of CIMB Aviva's corporate social responsibility (CSR) projects - was held in collaboration with the National Blood Centre to appeal for eligible donors among its employees and tenants, to donate the much-needed blood to boost the national supply.
Andi McLennan, CIMB Aviva Marketing Director stated that this call is made at a time when blood is traditionally short in supply due to critical illness, and mishaps. "To have a safe and available blood supply is no longer a wish, it's a responsibility - and CIMB Aviva is honored to be part of this noble effort and partner for life. Nothing is more rewarding than giving the gift of life," he added.
He further stated that this campaign, which attracted close to 120 participating donors, is envisaged to help inculcate the social obligation value among its employees and would be made an annual affair.
Andi also encouraged healthy donors to continuously and regularly make donations to ensure blood safety and adequacy in the country.
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Issued by: CIMB Aviva Assurance Berhad (formerly known as Commerce Life Assurance Berhad)
For enquiries and information please contact:
Monashalyza Mohd Kassim
Telephone: (017) 650 6787
E-mail: monashalyza@cimbaviva.com
Notes to editors:
About CIMB Aviva
CIMB Aviva is a leading provider of life insurance and Takaful products in Malaysia.
It is jointly owned by CIMB Group, Malaysia's second largest financial services provider, and Aviva plc, the world's fifth largest insurance group**.
CIMB Aviva distinguishes itself through its availability, experience and strength. CIMB Bank, a subsidiary of CIMB Group, distributes CIMB Aviva products via its wide network of branches in Malaysia. Aviva-which has a 300 year-history, 45 million customers worldwide and £364 billion funds under management-brings its financial strength and wealth of insurance experience to this joint venture.
** based on gross worldwide premiums at 31 December 2006
*** based on Annual Reports and Accounts 2007