Aviva calls on government for ‘blueprint’ of pension savings support

Young woman working from home on laptop
  • Almost 3.4 million 32-40 year olds saving into their defined contribution pension could accumulate £225,000 or more in pension savings by the time they retire in 20501
  • Although significant, this wealth is unlikely to provide a moderate retirement income according to Retirement Living Standards (PLSA)2
  • Majority (64%) of those on middle incomes due to retire in the 2050s say that they do not know how much they need to save to achieve their desired retirement income level3
  • More than half of this group (52%) say they “wouldn’t know where to start”, when it comes to planning for their retirement
  • The majority of UK adults yet to retire (72%) want unbiased advice; but just one in ten (10%) of those on middle incomes retiring in the 2050s have taken advice
  • Paying an extra 2% into a pension each year, could increase total pension pot by £56,000 (*)

Aviva, as one of the UK’s leading pension providers, has called on government, regulators, and the wider industry today to work together to develop a blueprint of the support those retiring in the 2050s need, to overcome the challenges they face, before it is too late.

Working with UK economics consultancy, WPI Economics, Aviva has today published a new report: ‘Planning for retirement in the 2050s’. This report analyses the challenges facing those who are set to retire in the 2050s – aged 32 to 40 today – and explores the support and policies they need to manage their wealth in later life.

Drawing on new evidence and analysis to understand what retirement will look like for future retirees, the report examines pension savers’ knowledge and understanding of how much they need to save to retire comfortably, how to invest their money, and where to go for help and guidance so that their pension wealth lasts throughout retirement.

The report reveals that a typical middle-income earner, contributing 8% of earnings into a defined contribution pension throughout their working life, could retire with a pension pot of £225,000 or more in the 2050s. Although significant, this level of wealth is unlikely to provide someone with a ‘moderate income’ in retirement, according to the Retirement Living Standards (PLSA). Aviva found that a typical middle-income earner paying an extra 2% into a pension each year could increase their total pension pot by £56,000 by the time they retire.

The survey3 found just under one in five (19%) say they feel completely or somewhat prepared in terms of how they will fund their retirement. Most (64%) say they do not know how much they need to save into a pension to realise their desired retirement income level, and over half (52%) would not know where to start when it comes to planning for their retirement.

The report highlights the support this new mass market of savers with defined contribution pensions will need to navigate incredibly complex decisions about how to convert their pension wealth into a decent income stream throughout retirement. Key to this is transforming professional support, from introducing simplified and hybrid advice for defined contribution pensions, to delivering more effective, personalised communications and guidance, and developing a new approach to whole-of-retirement planning.

Doug Brown, CEO of UK & Ireland Life at Aviva says: The pension landscape has changed significantly over the past decade, but the introduction of important initiatives like automatic enrolment in 2012 and pension freedoms in 2015 have not yet been matched by the wider support needed to help people make the most of the opportunities available to them. This needs to change and change quickly if we are to help future retirees.

“Almost 3.4 million people are expected to retire in the 2050s with accumulated pension pots of more than £225,000. The vast majority of these will need financial advice, and everyone will need robust, well-designed professional support in their decision-making and planning, but the majority say they have no idea where to begin. Despite this, there is no clear vision of the support people need, and consequently policy is piecemeal and insufficient – leaving savers at risk from poor decisions. Government, regulators, and industry need to work together to develop a blueprint of the support that pension savers need and take steps to put that support in place, so future retirees are able to make better decisions and achieve more positive retirement outcomes.”

Key actions

Aviva has set out a list of key actions for government, regulators, and the wider industry, to help support pension savers today and future retirees, which include:

1.     Transform professional support to make it work for this new mass-market for wealth management:

  • Set a policy ambition that defined contribution pension savers (particularly those retiring on more than £200,000 pension pot) take up some form of professional advice.
  • Focus the current review of the advice framework4 on what support is needed to properly serve this new mass market, for example simplified advice for pensions.
  • Remove regulatory barriers to allow providers and other regulated entities to deliver more effective support, such as personalised guidance.
  • Promote the delivery of pension advice and guidance through workplaces.

2.     Set a clear roadmap for expanding auto-enrolment over the next decade:

  • Deliver the 2017 auto-enrolment review which recommended lowering the age threshold for auto-enrolment from 22 years to 18 and removing the lower limit of the 'qualifying earnings band,' so that contributions are paid from the first pound earned.
  • Sustainably increase minimum pension contributions above 8%. Aviva believes, if it is affordable, employees should aim to save at least 12.5% of their salary towards their pension every month. They do not have to do this on their own because employers make contributions on their behalf, and they get tax relief on the money they put in.
  • Deliver the 2017 auto-enrolment review which recommended lowering the age threshold for auto-enrolment from 22 years to 18 and removing the lower limit of the 'qualifying earnings band,' so that contributions are paid from the first pound earned.
  • Sustainably increase minimum pension contributions above 8%. Aviva believes, if it is affordable, employees should aim to save at least 12.5% of their salary towards their pension every month. They do not have to do this on their own because employers make contributions on their behalf, and they get tax relief on the money they put in.

3.     Deliver Pensions Dashboards Programme (PDP):

  • The PDP is a significant opportunity to help people make sense of their retirement savings and take action – such as the consolidation of small pots - to optimise their chances of good retirement outcomes.

4.     Develop a new approach to whole-of-retirement planning and support:

  • Develop guidelines for the effective management of defined contribution wealth throughout the whole of retirement.
  • Encourage providers to work with their customers to develop a whole-of-retirement plan.
  • Develop and pilot Later-Life MOTs to engage retirees at critical decision points.

-ENDS-

Methodology:

This report presents a range of analysis of the challenges facing people saving for their pension and retiring in the UK. This includes results from an online survey of 3,000 adults aged 18 to 75 across the UK, which was conducted by Ipsos on behalf of Aviva. 2,000 adults aged 18 to 75 across the US were also surveyed to provide a comparison. Fieldwork was conducted in March 2023. Quotas were applied to ensure the sample was representative of each country on age, gender and region. Those set to retire in the 2050s are defined as aged between 32 and 40 years old, and 'middle income' is defined as those on a personal income of between £25,000 to £44,999 a year.

Assumptions:

Modelling for this report is based on the typical middle-income earner, contributing 8% into a defined contribution pension throughout their working life, could retire with a pension pot of £225,000 in 2050 to provide them with an income supplemented by their state pension.

Sources:

Aviva analysis of Department for Work & Pensions (DWP) data: Gov.uk | 03 Mar 2023 | Analysis of future pension incomes

(*) WPI Economics extrapolation of internal Aviva analysis. Assumptions include:

  • An individual has earned/ will earn a basic pay equal to median UK earnings for their age, adjusted for wage inflation of 2.5%
  • The individual joins their company pension at age 22 and contributes without interruption to age 67
  • Contributions are 8% of basic pay   
  • Investment returns are 2.5% above inflation
  • Price inflation is 2.5%
  • Projected fund is shown as today’s value 

2 Pensions and Lifetime Savings Association | 2022 | How to estimate likely retirement living standards

3 Ipsos: An online survey of 3000 adults aged 18 to 75 across the UK was conducted by Ipsos on behalf of Aviva. 2,000 adults aged 18 to 75 across the US were also surveyed to provide a comparison. Fieldwork was conducted in March 2023. Quotas were applied to ensure the sample was representative of each country on age, gender and region. Those set to retire in the 2050s are defined as aged between 32 and 40 years old, and 'middle income' is defined as those on a personal income of between £25,000 to £44,999 a year.

4 Financial Conduct Authority (FCA) | Mar 2023 | The new simplified advice regime and the advice / guidance boundary review

About WPI Economics:

WPI Economics is a consultancy that provides economics that people understand, policy consulting and data insight. We work with a range of organisations – from FTSE 100 companies, to SMEs and charities and Central and Local Government – to help them influence and deliver better outcomes through improved public policy design and delivery. Our focus is on important social and economic policy debates, such as Net Zero, levelling up and poverty, productivity and mental health. We are driven by a desire to make a difference, both through the work we undertake and by taking our responsibilities as a business seriously. We are an accredited Living Wage employer.

Media Enquiries

Katy Hurren

Retirement

Fiona Whytock

Retirement, Savings and Investments

Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.2 million (as at 31 December 2023) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers. 
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus was £8.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

      More from our Newsroom