Our people

To provide the best possible products and services for our customers today and in the future, Aviva must disrupt, lead and transform the industry. And it is our people who will achieve this. We must therefore make Aviva the most attractive choice for talented, committed and entrepreneurial people.  

Working at Aviva

Our culture is anchored in connecting our people with our purpose and using our values to guide every decision we take. It demands that our people think and act differently, and can lead and develop through change and uncertainty. 

Turnaround to transformation

As a company we have a key focus on learning – learning from our mistakes, learning how to serve our customers better and learning new skills to improve customers’ experience. We also take a fresh their role within it, through our “Explore Our Strategy” course. We invest in our leaders, equipping them with the skills they need to lead their teams today and our company tomorrow through programmes like “Leading@Aviva”. We also continued to focus on engaging with our people, with local and group wide activities to illustrate how their work supports our strategy and values.

Broadening our perspective

Becoming a more diverse and inclusive business is integral to Aviva’s future. Our ambition is that our workforce reflects our increasingly diverse customers around the world. For example, we are continuing to build a truly inclusive workplace for our LGBT employees. We are the only insurer in Stonewall’s ranking of the UK’s most LGBT friendly workplaces – although we recognise this bar is rising fast – and our LGBT employee network, “Aviva Pride”, with nearly 600 members, has been highly commended by Stonewall.

Listening to our people

We use the Voice of Aviva survey as the main tool to understand our people’s engagement, and listen to their insight and feedback. Our Week of Conversations is also a great way of ensuring our people have a real connection with our strategy and how the help to deliver it, as well as celebrating our successes. It is part of a whole programme of town halls, films, roadshows and market stalls, all designed to create an open two-way conversation.

Living Wage

Aviva is a proud supporter of the Living Wage in the UK and a principal partner of the Living Wage Foundation.

Inspiring women at Aviva

To innovate and succeed, Aviva must be inclusive and diverse. That's why we've signed up to the Women in Finance Charter.


We equip our leaders with the skills they need to lead their teams today and our company tomorrow, through programmes like Leading@Aviva.