• Introduction
• Progress in 2007
• In practice
• Key priorities for 2008

We aim to provide our customers with prosperity and peace of mind by offering them relevant, simple to understand products that they can trust.

Aviva Group Centre’s customers are both internal and external, and include:

• business units
• consumers
• investors
• media
• analysts
• government
• NGOs
• industry
• regulators.

We are committed to meeting the needs and requirements of all these groups and are constantly seeking ways to improve our service delivery and customer satisfaction. Aviva Group Centre departments have primary accountability for effective communication of Aviva’s performance to all of the identified stakeholders, by for example publication of the annual report and accounts and the annual CSR report.