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Corporate responsibility strategy
At Aviva, there is only one way to deliver prosperity and peace of mind for our customers: responsibly, sustainably and with integrity.
We believe a well-managed, responsible business will perform better and create more sustainable value over the long term. Our CR strategy helps us to do this.
By developing our business sustainably, we are reducing risk, nurturing the pride of our employees and the respect of our stakeholders, creating value for our shareholders and protecting the environment.
Aviva’s CR programmes focus on priorities for our business, customers, colleagues and communities. We identify our CR priorities by listening to different views, applying our business knowledge and learning from the world around us.
The table below lists our CR priorities, risks and benefits and the impact on our business and wider society. It describes why they matter and how we are acting to minimise risk.
Trust and integrity
CR priority: Building trust and demonstrating good business ethics
Aviva must continue to demonstrate integrity, show that we are a trustworthy company, reach new and existing customers and provide relevant, accessible products and services:
Demonstrating ethical leadership
Responding to consumer and market issues
CR priority: Financial crime
Aviva is continuing to combat financial crime vigorously in all its forms, as part of our core duty to look after our customers’ money:
CR priority: Transparent communication
By operating in a responsible manner we will deliver our purpose of prosperity and peace of mind:
Engaging with companies in which we invest
Giving clear and straightforward information to our customers
CR priority: Sustainable products and services
Our products and services must meet a wide range of risks and opportunities affecting individuals and businesses in today’s changing world:
Climate change and environment
CR priority: Managing climate change impacts
Climate change is a key priority at Aviva. We must continue to reduce our carbon footprint and help our customers to do the same through lower carbon products and services:
Understanding, managing and responding to climate change impacts and risks
CR priority: Environmental sustainability
We carefully manage our impacts through energy efficiency, waste reduction and water conservation:
CR priority: Supply chain
CR priority: Companies in which we invest
Financial capability
CR priority: Financial capability
We support education programmes to empower today’s and tomorrow’s consumers to take informed financial decisions:
Attracting and retaining talent
CR priority: Talent
We are a progressive employer and human resources is recognised as a strength within our organisation:
CR priority: Diversity
Over many years, Aviva has demonstrated a strong commitment to diversity in the workplace:
Developing communities
CR priority: Community development
Aviva is working in partnership to contribute to Millennium Development Goals and is a committed member of the UN Global Compact:
CR priority: Street children
Aviva has made a five-year commitment to help 500,000 street children by 2015:
What does Aviva stand for?
Our spirit, philosophy and behaviours are all summed up in our core values. They give us a consistent approach wherever we operate.
- Performance – we set ourselves clear goals and work towards them by using the right strategies, skills and resources.
- Progressiveness – we encourage innovation, improvement and continuous learning. We aim to be the best when it comes to listening and responding to our customers.
- Teamwork – we’re committed to a common vision, pulling together and sharing knowledge to fulfil our objectives. We aim to create a sense of community and take pride in our achievements.
- Integrity – we aim to maintain the highest professional and ethical standards. We are open and honest, keep our promises and take personal responsibility. We want to earn trust and respect through honesty and fairness.