Introduction
Our purpose is to bring prosperity and peace of mind. We will do this by realising our vision: “One Aviva, twice the value”. By working together across our businesses, we will optimise our performance in the global marketplace and maximise the value we can generate for all our stakeholders.

Andrew Moss
Group chief executive
The Aviva triangle has been developed to explain the purpose, vision, strategy and regional performance of the group in a single and straightforward way.
- Purpose
-
Purpose
Prosperity & peace of mind - Vision
-
Vision
‘One Aviva
Twice the value’ - Strategic priorities
-
Strategic priorities
- Manage composite portfolio
- Build global Asset Management
- Allocate capital rigorously
- Increase customer reach
- Boost productivity
- Targets
-
Targets
- 98% meet or beat COR
- Long-Term Savings growth targets
- £350m cost savings by end 2009
- Double IFRS EPS by 2012 at the latest
- 1.5-2 x dividend cover
- 12.5% ROCE
- Aviva Investors
-
Aviva Investors
- Globally integrated business
- Transform the investment model
- Increase third party business
- UK
-
UK
Market leadership- Address legacy
- Transform business model
- Exploit UK synergies
- Generate capital
- Europe
-
Europe
Scale, growth, capital- Seize unique growth opportunities
- Leverage scale
- Generate capital
- North America
-
North America
Double scale- Focus: top 5 in chosen segments
- Integrate '07
- Expand products, distribution '08+
- Asia Pacific
-
Asia Pacific
Scale, growth- Prioritised portfolio
- Regional operating model
- Investment required
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