Employees and responsibility

Dear Shareholder,
2007 has been a year of great progress in Aviva’s employee and responsibility agenda in support of our “one Aviva, twice the value” vision. Progress included the creation of a regional structure for Aviva, international moves of senior leaders, the effective implementation of our people strategy and improved visibility for corporate social responsibility (CSR). All these activities have strengthened Aviva and provide an excellent foundation for further progress in 2008.
We have improved our talent management processes, the way we lead our people, and are building Aviva as an engaging place to work. This was supported by a 70% (2006: 66%) participation rate in the global employee survey, which showed strong and improving results, and in which 70% of participants agreed that Aviva is a great place to work.
Our CSR plans are key to our business strategy and we made further progress in 2007. Key initiatives included our carbon offsetting and carbon reduction programme, building employee awareness and engagement in all aspects of CSR, including volunteering.
This review is an update on our progress and achievements to date. It represents a level of performance of which we can be proud, and one on which we can build further to meet our plans to be an employer of choice and a responsible corporate citizen.
John Ainley
Group human resources director

Talking Talent
Manage talent to maximise productivity and fulfilment of objectives for Aviva and the individual.
Leading People
Recruit and develop leaders who excite their people to exceptional performance, bringing to life the relationship between engaged employees and satisfied customers.
Experiencing Aviva
Build Aviva as a strong employment brand by delivering a great employee experience.
Embedding our CSR vision
Act responsibly for the long term in how we do business, to help meet our ambition of being the world’s most trusted savings, investment and insurance provider. Managing and steering performance on business ethics, values, environment and diversity is central in our interactions with customers, our people, community and suppliers.
We report our progress on CSR fully in a separate CSR report, which is available online at www.aviva.com/csr.
