Consumer Attitudes Survey 2014

Three times a year Aviva surveys over 11,000 consumers globally to understand their circumstances. For the first time we are sharing a detailed analysis of this information for the UK and across Europe.  

Aviva’s Chief Marketing Officer Amanda Mackenzie talks about why Aviva is interested in our customers’ opinions and what we plan to do with the data obtained from CAS.

European Overview

This report presents the CAS results from Aviva's six largest EU markets: France, Ireland, Italy, Poland, Spain and the UK.

Consumer Attitude Survey 2014  (PDF 1.1 MB)

UK regional findings

The UK report offers a detailed analysis of CAS’ findings across the nine regions of the UK. Its key findings are variations in consumer confidence and approach to retirement.

UK regional report  (PDF 5.4 MB)