Help on feeds

How do I subscribe?

You can subscribe to receive news from the Aviva site via RSS content feeds. Content feeds are the easy way to stay up to date with the latest news from Aviva.

What's RSS?

RSS stands for Really Simple Syndication.

Rather more interesting is what RSS can do for you.

RSS allows you to subscribe to information from a website and then to see automatically when new content has been published - without having to go to the site and check for yourself.

To subscribe to an RSS content feed, you'll need to have a news reader.

What's a content feed?

A content feed contains the latest content to which you have subscribed. It is the page which your news reader will read.

What's a news reader - and where do I get one?

A news reader checks the feeds you are subscribed to and displays any new content that's available for you to read.

There are many different readers available. Some are web-based so you can access them online from any computer, and some are programs that you download on to your computer.

Try one of the following:

Download (for Windows)

Download (for Mac OS X)


If you're using Firefox or Opera as your browser, then you can subscribe to content feeds via your browser. Just click the orange icon at the bottom right-hand corner of the page and the page will be added as a bookmark. The bookmark will automatically update with any new content whenever you open your browser.

I've got a news reader. How do I use feeds?

You need to find some feeds to subscribe to.

Most websites indicate an RSS feed with a small orange box like this (add symbol) although some may just provide the link to the feed.

When you click on the box or link, you can then subscribe in several different ways: for instance, by dragging the URL of the feed into your news reader or by cutting and pasting the URL into your news reader.

If you have a web-based news reader, you'll often be offered one-click subscription. The feed will show your news reader's logo - all you have to do is to click on the logo.

Once you've subscribed to feeds, you don't need to go to each individual site to check for updates - just open up your reader.

What can I subscribe to on

You can subscribe to the following content feeds from Aviva:;

  • All news
  • Corporate news
  • CR news
  • Aviva Investors news
  • Sponsorship news
  • All UK news
  • UK Life news
  • UK General insurance news
  • UK CR news
  • UK Sponsorship news
  • All Europe news
  • Europe Life news
  • Europe General insurance news
  • Europe CR news
  • Europe Sponsorship news
  • All Asia Pacific news
  • Asia Pacific Life news
  • Asia Pacific General insurance news
  • Asia Pacific CR news
  • Asia Pacific Sponsorship news
  • All North America news
  • North America Life news
  • North America General insurance news
  • North America CR news
  • North America Sponsorship news
How do I stop subscribing?

If you want to stop subscribing to a particular content feed, you'll need to go to your news reader and delete it from there., Digg this - what's all that about?

These are services that make it easy for you to share what you're reading with other people. If you find something interesting and useful, why not let other people know about it? (You have to sign up to these services.)