Why invest in Aviva

Growing from a position of strength:

  • A powerful cash generator;
  • Operating in the world’s largest life and pensions market;
  • With multiple, diverse and complementary income streams from life and pensions business, general and health insurance and asset management;
  • Investing to grow the franchise;
  • And, paying a growing dividend.

We are driving our profit and dividend growth through:

  • Increasing focus and depth in 12 countries;
  • Excelling in both life and general insurance;
  • Driving out composite value from the business;
  • Building on our core capabilities;
  • Demonstrating financial discipline through a range of short-term targets.

Geographic focus

Increasing geographic focus on 12 markets where we have strength and scale.

Read more about new Aviva shareholders

Composite model

Our life and general insurance operations are excellent businesses in their own right, but in addition to their inherent strengths there are significant advantages of running these businesses under one roof.

Read our guide for shareholders

Core capabilities

We will succeed by building on four core capabilities: marketing & distribution expertise, financial discipline, technical excellence, and operational effectiveness.

Find out more about core capabilities

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