Consistent strategy with strong performance momentum
Our customer base and market-leading positions across Insurance, Wealth and Retirement set us apart. We're taking advantage of opportunities to grow in our chosen markets, and accelerating our progress through targeted M&A. And we're investing for the future as our consistent performance gives us the confidence to invest in our customers, our business and our communities.
We have transformed Aviva over the last five years and whilst we have made significant progress, there is so much more to come. Aviva has many in-built advantages which set us up well for future success, including our unrivalled scale with almost 22 million UK customers, our diversified model and market-leading technology.
Our compelling investment case
- The UK’s only diversified insurer. Market-leading positions across the UK, Canada and Ireland.
- Accelerating capital-light growth. Driving towards 75% capital light with >20% RoE.
- Consistent customer-centric strategy. Leading UK franchise & brand, lifetime propositions & multi-product holdings.
- Track record of delivery. Strong growth, sustainable returns, financial strength.
- Superior returns for shareholders. New 3-year targets & enhanced distributions.
We have four clear strategic priorities
Clear strategy with a focus on execution in four priority areas.
Growth
Accelerating growth in capital-light businesses and disciplined growth in Retirement.
Customer
Growing our customer base, serving more needs and transforming experience.
Efficiency
Driving operating leverage and transforming with data and artificial intelligence.
Sustainability
Committed to climate and social actions, and being a sustainable business.
Group targets
We announced our new Group targets in November 2025.
Operating earnings per share
11%
2025 – 2028 CAGR
IFRS return on equity
>20%
by 2028
Cash remittances
>£7 billion
(cumulative 2026-2028)
Watch our full year results 2025 video with Group CEO, Amanda Blanc DBE
Transcript for video Watch our full year results 2025 video with Group CEO, Amanda Blanc DBE
Amanda Blanc: Today we are announcing that Aviva has delivered another outstanding set of results in 2025.
Group operating profit rose, IFRS return on equity increased and capital and cash generation are growing.
Our final dividend is up 10% year-on-year. And we are resuming the share buyback, now at a higher level of £350m.
Every business contributed to these results.
In General Insurance, premiums are up 18%.
In Wealth, we are extending our number one position with over £230bn of assets.
In Retirement both Individual Annuity and Equity Release sales were up double digits.
We have now achieved our Group 2026 targets a year early and have raised our ambitions with new targets.
This is just the next step in our journey. There is more long-term potential beyond this three-year horizon and today I will talk about three of these opportunities.
First, in General Insurance there is plenty of room to grow – unlocking value from Direct Line, expanding partnerships, scaling SME in Canada, and building our Lloyd’s presence.
Secondly, in Wealth, where we have leading Workplace and Adviser Platform businesses. And we are expanding fast - in advice with Succession Wealth, and scaling in Direct Wealth. We are on track for our £280m profit ambition in 2027, and Wealth will soon account for almost 10% of Group earnings.
And finally, Artificial Intelligence, where we have a greater opportunity than most. With millions of customers, ability to deploy and re-use at scale, capacity to invest, and most importantly, proprietary customer and claims data. We are well positioned for this shift.
We have developed AI capabilities from claims summarisation and call-wrap to medical underwriting. Our focus now is on bigger end-to-end opportunities where AI can transform areas like customer service, underwriting, and operations.
So, Aviva is in a stronger position than ever – and we are uniquely placed for longer term success.
We are the UK’s national champion, and the only diversified insurer.
We are accelerating capital-light.
We have an outstanding customer franchise of more than 25 million customers globally and the UK’s most trusted insurance brand.
We have proprietary data at scale – driving better customer outcomes.
All of this fuels our superior returns for shareholders – with strong and sustainable earnings growth, an attractive dividend, and regular share buyback.
These strengths, and many more, give me deep confidence that we will unlock the full potential of Aviva in the years ahead.