Our brand
Aviva - building a global brand
Our brand promise
Aviva has committed to deliver one distinctive experience for our customers, wherever we are in the world.
Becoming a global brand
Aviva's chief marketing officer Amanda Mackenzie discusses the company's move to a global single brand and what it means for customers worldwide.
Our consumer brands
Aviva is now the global brand name for the Aviva group worldwide.
The Aviva name
The Aviva name has brought together more than 40 different trading names around the world.