Our brand
Aviva's first global brand campaign putting customers at the heart of our business.
Our brand promise
Aviva has committed to deliver one distinctive experience for our customers, wherever we are in the world.
Becoming a global brand
Aviva's chief marketing officer Amanda Mackenzie discusses the company's move to a global single brand and what it means for customers worldwide.
Our consumer brands
Aviva is now the global brand name for the Aviva group worldwide.
The Aviva name
The Aviva name has brought together more than 40 different trading names around the world.
Investor tools
Our values
Find out what's important to us
