Strategy

True Customer Composite

We provide life, general, accident and health insurance, and asset management – this is what differentiates us.

We are a True Customer Composite - multi-channel and multi-product - and the only composite insurer of scale in the UK. 

Customer Derek Wang and his family
We help our customers protect what’s important to them

We help our customers to protect what matters to them and save for a comfortable future, by offering them life, general and health insurance, savings products and asset management.

Why is it important?

Customers often find themselves dealing with multiple insurers. That can increase the time they spend managing their insurance and savings needs - rather than enjoying the things that matter most in life.

True Customer Composite means that we can support the wellbeing of our customers in many ways. We bring simplicity. We add value. We can both protect our customers and help them save for their futures. And we can reward our customers for their loyalty, offering multi-product discounts.

Being a True Customer Composite gives us a real competitive advantage in a digital world. Our digital solutions, such as MyAviva, are simple and intuitive, allowing customers to access multiple products and discounts, while also supporting our partners and intermediaries.

Our Digital First strategy is the key to unlocking the benefits of being a True Customer Composite.

Watch our True Customer Composite animation below to find out more:

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