Our strategy and performance

It's the strength of our performance and our robust balance sheet which allow us to be there for our customers today and long into the future.

Our strategy

Our strategic framework focuses on the things that really matter and puts the customer at the heart of everything we do. It provides clear direction across all our markets for how we run our business:

True Customer Composite: We can provide customers with life, general, accident and health insurance and asset management – a True Customer Composite.  This is what sets us apart.  We are the only composite insurer of scale in the UK.

Digital First: We put Digital First. This is how we will capitalise on the breadth of what we can offer customers.  With their busy lives, customers are increasingly turning to digital to make things more convenient, easier and quicker.

Not Everywhere: We focus our resources where we can be most competitive. We will focus on a select number of markets and business lines where we have scale and profitability or a distinct competitive advantage – where we can win.

Find out more in our investors area.

Our performance

The benefits of our geographic and product diversity are clear, and we have numerous sources of growth. We are building a consistent track record, with four consecutive years of growth in both operating profit and dividend. Aviva’s financial position has been transformed and we have one of the strongest balance sheets in the market.

Read our latest annual report for a full review of our performance in 2016.

Watch this 120 second video summary of Group CEO Mark Wilson talking about our 2017 half year performace:

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