Not Everywhere

Not Everywhere is about creating value and delivering it.

It's about focusing our resources where we can be most competitive. It’s about focusing on doing a relatively small number of things very well, rather than casting our net too widely. It's about being efficient. It’s about focusing on where we can win.

Graphic: how we decide where to allocate capital
How we decide where to allocate capital

And Not Everywhere is also about capital allocation – something we see as a competitive sport at Aviva. We allocate capital to the markets, businesses and products that offer the most attractive returns, looking at it through three lenses: strategic, financial and execution.

It’s about being clear what not to do, so we can focus and invest in what we do best.

We focus on allocating capital to areas where we can generate strong returns. If we’re not getting the results we want, we will take action.

Oaks, acorns and apple trees

Our Oaks, Acorns and Apple trees categorisation shows how each of Aviva’s businesses contributes to our overall portfolio, either now or in the future.

Graphic: oaks, acorns and apple trees
How we categorise our businesses

Watch our CEO, Mark Wilson, explain at our 2016 Capital Markets Day how we categorise our businesses (below).

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