A message from Amanda Blanc, our Group Chief Executive Officer
“We have big ambitions at Aviva to become the UK’s go-to consumer brand. Aviva is the only insurer in the UK that can serve all customers’ needs, at every stage of their lives. I want our brand to reflect this, building trust and confidence with our customers that Aviva will be there for them.
“We have a very strong brand. It’s now time to go further and ensure we use our brand to maximum effect to deliver our growth ambitions.”
Watch our new TV advert
Our new brand positioning represents Aviva’s values – care, commitment, community, confidence. They bring to life some simple truths about what it means to work here, both today and in the future.
This manifesto film sets out why we believe we have what it takes to be the UK’s ‘go-to customer brand’.
It takes Aviva to do all this...
Taking Climate Action
1 Mar 2021
We're the first major insurer worldwide to target Net Zero carbon by 2040.
There when you need us
4 Dec 2020
When Michelle’s home caught fire, everything was charred right down to the ground. Devastated, she called us.
Black history lessons for Aviva families
21 Oct 2020
History. It explains our past, informs our present and shapes our future. But for many, black history is a missing chapter.
Lighting up Scotland with solar
16 Nov 2020
Renewable energy – and the Aviva Scotland Solar Project – is set to take a starring role in powering our futures.