Amanda Blanc, Aviva Group CEO

A message from Amanda Blanc, our Group Chief Executive Officer

“We have big ambitions at Aviva to become the UK’s go-to consumer brand. Aviva is the only insurer in the UK that can serve all customers’ needs, at every stage of their lives. I want our brand to reflect this, building trust and confidence with our customers that Aviva will be there for them.  

“We have a very strong brand. It’s now time to go further and ensure we use our brand to maximum effect to deliver our growth ambitions.”

Watch our new TV advert

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Our values

Our new brand positioning represents Aviva’s values – care, commitment, community, confidence. They bring to life some simple truths about what it means to work here, both today and in the future.

Our manifesto

This manifesto film sets out why we believe we have what it takes to be the UK’s ‘go-to customer brand’.

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