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Strategy
Our core purpose
To provide prosperity and peace of mind for our customers.
Our ambition
To be the world’s most trusted savings, investment and insurance provider.
Our business strategy
We will be a clear leader in helping our customers grow their wealth and protect their assets and their health.
We shall achieve this by:
Offering a superior range of long-term savings, investment and protection products in markets that provide significant opportunities for growth
Providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets
Our key strategic priorities are:
Understanding and meeting the evolving needs of our customers
Working closely with business partners to deliver efficient and effective distribution channels
Attracting, motivating and retaining talented people who are committed to our values and ambitions
Using brands to widen leadership positions
Using scale to deliver benefits, including cost-competitiveness
Building profitable businesses in selected areas where we have, or can, achieve market leading positions
Delivering growth organically and through carefully selected acquisitions designed to increase shareholder value
These strategic statements set out the overall high-level direction of the group. Individual business units subsequently select those strategic options that are relevant to their individual markets.