Aviva corporate social responsibility report 2008

Communities

Notes
People dressed in team colours at a fundraising event in Asia

Australia

Objectives Progress against objectives
Maintain communication on staff volunteering A campaign to highlight the benefits of working at Aviva, including staff volunteering, was launched in 2007.  A ‘Life at Aviva’ brochure continues to be given to new employees.
Continue to promote payroll giving Payroll giving was featured in Aviva Australia’s weekly e-mail bulletin to all staff.
Maintain communication to support staff initiatives for fund raising A weekly e-mail bulletin to all staff was introduced in 2007 to communicate business, social and CSR news, including fund-raising initiatives.

China

Objectives Progress against objectives
Demonstrate our social responsibilities and express our ‘CARE’ culture to society

CARE (Collaboration, Action, Results-orientated, Empathy) is a core value of our company. The behaviours that it represents are encouraged by all our employees		 We launched the Aviva-COFCO ‘CARE’ education foundation.

India

Objectives Progress against objectives
Continue to focus on education for underprivileged children Our project with Arpana Trust for the education of slum children continued.  We also sponsored two underprivileged children from Salam Balak Trust, Aviva Chennai sponsored the education of 14 children for one year and Aviva Cochin sponsored the education of three children.
Set up an old-age home to support the underprivileged elderly We are running a day care centre for elderly people from the slums, in partnership with Arpana Trust and with financial backing from Hibernian.
Hold fundraisers with NGOs to support the above causes We held our CSR Annual Fundraiser in Delhi to raise funds for Arpana Trust.

Sri Lanka (Eagle Insurance)

Objectives Progress against objectives
Support the public promotion of safety We have promoted safety at home, on the road, at work and at play through multimedia campaigns about issues including fire crackers, drink driving, a Colombo free ambulance service and bathing in unsafe areas.

Promote forward thinking on child development issues

 We continued our Guru Pubuduwa workshops for pre-school teachers on early childhood development as well as conducting seminars about childhood for parents, teachers and students.

Encourage academic excellence in schools

 We held the Eagle Higher Education Scholarship awards to recognise academic excellence in students. The awards also recognise the role of teachers in the achievements of scholarship winners.
Recognise inspiring individuals We continued our strategic partnership with the Civilian Bravery Awards, which recognise those who risk their lives to save others.
Support the creation of an ‘equally-abled’ society We successfully completed the inaugural Eagle Samana workshop for teachers and caretakers of disabled children.

Taiwan (First-Aviva Life Insurance)

Objectives Progress against objectives
To promote the public’s use of backseat seatbelts By launching a series of campaigns, we addressed the often neglected yet very important safety issue concerning low usage of backseat seatbelts in Taiwan. As we thought it'd be most effective to teach children when they're young to have a fundamental change, the campaigns were mainly targeting at children.
  1. The joint press conference with Jing Chuan Children Safety Foundation to draw public’s attention to the backseat seatbelt issue.
  2. A drawing contest from May to July, 2007.
  3. Cooperation with kids.yam.com to launch an interactive online game for children, which educated children and parents on the importance of backseat belts.
  4. A radio campaign to communicate Aviva’s concern for the backseat seatbelt issue.

Highlights

  • In China, the Aviva-Cofco CARE Education Foundation was launched

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