Communities

Key priorities for 2008
Aviva Canada
| Description of priorities | |
|---|---|
| Maximize opportunities for involvement in our signature charity, ThinkFirst, for our employees and brokers | Increase employee volunteerism, funds raised and broker involvement in ThinkFirst over 2007 results. |
| Continue to educate employees about CSR | To educate employees about less familiar CSR focus areas (i.e. People, Supplier and Customer). |
| Launch and embed Community Investment Programs with employees | Launch Dollars for Doers and Matching Dollars programs. |
Aviva USA
| Description of priorities | |
|---|---|
| Increase awareness of Aviva Charitable Foundation | To increase awareness, enhance public website to showcase the contributions made by the Foundation. |
| Conduct strategic review of foundation guidelines | Conduct strategic review of foundation guidelines, and identify possible opportunities for focusing on key strategies. |
| United Way | Continue to communicate the value of United Way in our communities, and increase employee understanding of its various roles. |
| Increase interest in employee volunteerism | Develop program to build interest in employee volunteerism, and feature key success stories. |
Highlights
- ThinkFirst was named as Aviva Canada’s new signature charity

