Customers

In practice
Tackling financial crime
Aviva takes the detection, prevention, investigation and reporting of financial crime very seriously and we have a duty to ensure that employees are aware of their responsibilities in relation to fraud, money laundering and market abuse.
During 2007, we developed a Market Abuse and Insider Trading training package which was delivered to staff within Aviva Group Centre. This training took the form of an interactive computer-based training module and was designed to ensure employees were aware of the requirements of the Financial Services and Markets Act 2000.
Despite our best efforts to work to the highest ethical standards, we know that we need to actively encourage employees to report any suspicion including:
- fraud
- dishonesty
- corruption
- breaches in corporate governance
- malpractice.
While most of the allegations requiring investigation are raised by employees directly with management, a 24-hour independently run malpractice reporting service – Safecall – also operates. Safecall is promoted to employees within Aviva Group Centre annually.
Six-Steps
The ‘Six-Steps’ website was produced by Aviva to offer impartial financial advice. It is a planning resource to help members of the public make informed decisions for their retirement. Importantly, people using ‘Six-Steps’ are not sold to, will not receive unsolicited e-mails and will not have their details passed on to others.
‘Six-Steps’ was named as the best CSR programme at the 2007 Financial Innovation Awards. The judges said: “Aviva impressed us with ‘Six-Steps’, an accessible, engaging and jargon-free website, to provide people with free, unbiased financial information and ideas. This innovation meets a massive, currently unfulfilled, need across the population in the UK. Financial education of this nature will have significant long-term benefits and Aviva should be proud of their contribution.”
Highlights
- ‘Six-Steps’ website offering financial information receives award

