One Aviva. One global strategy.

Our CSR vision: “By acting responsibly for the long term in how we do business, we will help meet our ambition to provide prosperity and peace of mind for our customers.”

Insurers are facing challenging times and industry trends indicate that this is likely to continue. Climate change, shifting demographics, changing regulatory demands and enhanced customer expectations are real and evolving issues for our business. But it is also an exciting period for Aviva. We operate in a growing market with increasing numbers of people investing in their future wellbeing. We must focus on managing the risks and uncertainties, and create solutions for our customers that are profitable and sustainable.

We continued to expand our business in 2007, growing our existing operations and reaching into new markets. Guided by our vision of ‘One Aviva, twice the value’, our strategy is to transform from an international group into a truly integrated, global company. And to bring more of our people closer to our customers, a core ingredient in this strategy, we adopted a regionalised structure.

Our plans for the future are to continue achieving ambitious levels of growth while embedding the key values and behaviours to which we are committed across all our businesses. This brings both great opportunities and challenges for our organisation and our people.

For us, a robust, clearly defined CSR strategy gives us the framework we need to ensure that we are responsible and effective in all areas of our operations; winning the support and trust of our customers and partners; attracting and retaining high-calibre employees; and engaging fully with all our stakeholders. We’ve set out our main CSR priorities and focus as follows:

• ensuring that CSR is integral to the way we do business
• engaging our employees in CSR
• promoting diversity and human rights
• leading people
• talent management
• managing responsibility of our own environmental impacts
• taking a leadership role in CSR in our industry.

Our CSR governance structure