Aviva corporate social responsibility report 2008

Engaging with our stakeholders

Notes

Our approach to managing CSR involves the participation of a wide range of stakeholders in each area of the business. We engage with them at a number of different levels so that we can better understand their needs and concerns.

This may take the form of surveys, questionnaires, focus groups and one-to-one meetings. It may also involve working with other organisations, such as professional institutions, to develop our research and understanding in key subject areas. Such dialogue forms an essential part of our business strategy.


Key issues

Key issues for our stakeholder groups:

Shareholders and investors must have confidence that we're profitable, ethically, socially, and environmentally responsible and that we operate a robust governance system.

Customers want to know that the products and services we offer meet their needs and that, in their dealings with us, they are treated fairly and openly.

Two women talking

Employees must be listened to and treated with respect. They need to know that their individual contribution counts.

Communities want a responsible local partner that takes account of its social and environmental impacts in the community.

Power smart contest participants

Suppliers and partners have clear commitments and expectations. Many operate their own CSR policies and are keen to work with responsible partners.

NGOs and pressure groups require assurance that our actions match our words. They want evidence that we are a responsible corporate citizen.