Business Overview

Aviva Asigurari de Viata (Aviva Romania) was officially launched in 2000 as Commercial Union Life Insurance. We were the first business unit in the Aviva group to rebrand to Aviva in 2002.

Romania is now a full European Union member country and in 2007 Aviva looks forward to growing and improving the quality of our direct sales force and extending bank distribution relationships beyond credit life to fully fledged multi-product bancassurance partnerships. 2007 also represents the first year Romanians will have access to regulated private pensions and Aviva is keen to promote a secure and simple pension to the mass market.

Currently, Aviva Romania employs over 100 people organised in Sales, Finance, Operations, IT & Systems, HR & Training, Bancassurance & Partnerships and Marketing & Propositions.

Aviva Romania is focused on implementing the CSR policies throughout the organisation as an ongoing objective and a demonstrable aspect of Aviva values and culture.

Managing CSR in our business

We are all part of this organisation and we all care about the people next to us; it is in the interest of every one of us to make Aviva a good corporate citizen. Each department is involved in a CSR-related activity, however, overall responsibility for CSR lies with Andi McLennan, the Director of Marketing & Propositions.

Andi co-ordinates our CSR activities and reports these into the Management Committee every quarter. Corina Licea, Director of Human Resources & Training, Giliola Ignat, Marketing Manager, Advertising & PR and Olivia Pasecinic, the Assistant to the CEO, are also responsible for implementing and monitoring many of our CSR activities.