In the UK we have supported two major projects to help younger people get to grips with financial basics. With the Stock Market Challenge, Norwich Union worked with Cause Direct to give teenagers in four cities a simulated trading floor experience to help build their financial skills. NCH, the UK’s leading children’s charity, is continuing to use the Independence Toolkit that we helped to develop, to give a basic grounding in money management to children who are leaving care.

In Romania, relatively few families understand the value of life assurance or take it out. To help address this issue Aviva Romania set up Romania’s first Million Dollar Round Table conference, where more than 500 people from the industry brainstormed creative ways to communicate the importance of life insurance.

Since 2005 the Museon, an educational museum for children aged between 4 and 14 in The Hague, the Netherlands, has been home to a permanent exhibition, sponsored by Delta Lloyd Group, entitled “Your World, My World”. Children can build their own world and are confronted with all the dilemmas and difficult decisions that arise during this process. In this way, “Your World, My World” encourages children to think about the world we live in. Via an internet game, Delta Lloyd Group also wants to make these children more aware of financial matters. In 2006, Delta Lloyd Group also sponsored a theatre performance for students about money and how to prevent debts.