Key achievements in 2006

To ensure responsible consumer selling, we provide technical competency training to sales personnel and have developed a certification process.

In helping to promote safety across the nation, we launched a mass media campaign during the festive season to raise awareness of the dangers of drink driving and the importance of lighting fire crackers safely. During the year we also helped to save nine pilgrims from drowning through our Poson Safety Campaign, which has saved over 100 lives since its inception 12 years ago.

We facilitated child-centric seminars to provide guidance to parents, teachers and students. We also held successful seminars for the community on the benefits of positive thinking.

We held Guru Pubuduwa workshops for pre-school teachers to facilitate early childhood development. We also continued to award the Eagle Higher Education Scholarship to the highest achievers at the year-five scholarships in each district, for the 12th consecutive year.

To promote entrepreneurship we successfully implemented numerous entrepreneurship seminars across the island. We also continued our strategic partnership with the Civilian Bravery Awards and initiated awareness campaigns to raise public knowledge of the concept.

As part of our efforts to encourage and celebrate diversity, we organised Sinhalese and Hindu New Year celebrations for the disabled with games and refreshments.

Further information on the above achievements and additional examples of our progress across all areas of the CSR programme can be found in the attached PDF.