Key achievements in 2006

We launched our first customer loyalty programme, which has helped to retain our current customer base as well as attract new customers.

To help increase contact frequency with our customers, we established a multimedia communication approach for our existing customers. This included a bi-monthly e-bulletin, MERCEK; a welcome letter sent with policy documentation and a text message is sent when the policy is activated.

We launched a core CSR theme: Saglik, Egitim, Sevgi SES (health, education, caring) for our community activities. We have engaged employees in activities to benefit the community in these areas. For example, we partnered with Aviva Sigorta and SHÇEK (Social Services and Child Protection Agency) to help fund and support education centres to provide basic education and materials for pupils in primary schools. 

Together with Aviva Sigorta, we renovated a library in the Insurance College of Istanbul University. In addition, we co-sponsored the printing of two university class books about the basic principles of insurance and re-insurance.

Further information on the above achievements and additional examples of our progress across all areas of the CSR programme can be found in the attached PDF.