Our vision and strategy for CSR is aligned to the company strategy and informed by stakeholder analysis to make sure that we meet those needs from our employees and customers to our shareholders and investors.

Over the coming year we will be focusing our efforts in five key areas to put our CSR strategy into action.

1. Building a higher level of awareness of CSR

Our vision is one where every employee is a CSR champion. 59,000 employees make a powerful force for raising CSR awareness internally and in the wider world. We will look for innovative ways to inform and involve our people in the CSR agenda, and make use of our employee surveys to understand how they would like us to engage with them.

2. Managing the environment responsibly

We have a long-term responsibility to manage and reduce our impact on the environment. In 2006 we responded to climate change by making a commitment to be the first carbon neutral insurer covering worldwide operations. Now we must focus on making that happen.

In 2007 we will be getting our business units to reduce emissions by, for example, better managing energy use and sourcing zero emissions electricity. We will also encourage them to take more innovative approaches, such as our Irish business Hibernian’s new environmentally efficient building.

3. Developing the external agenda for CSR

We have developed a vision and strategy for CSR, but we want to look beyond our business to the wider challenges and how we can respond to them. We will continue to engage with external bodies, playing our part in finding solutions to CSR challenges. We participate in FORGE, a group of UK-based financial service providers that focuses on CSR issues, and we will continue to take part in climate change forums this year, such as those at the Association of British Insurers, CBI and the Prince’s Trust.

4. Promoting diversity and human rights

We know that having people feel included and respected at work increases their productivity, teamwork and engagement. To help our businesses to embed diversity further, we will be launching our innovative and interactive Respect@work toolkit. We will also build on the success of our women’s networks to show our support and respect for other groups and, in particular this year, to promote both Aviva Pride, our recently established UK gay, lesbian and bisexual network, and multicultural understanding.

5. Embedding CSR in our business

This year we want to focus on the continuous embedding of CSR in our business units, so the group CSR team and the business units will be working in partnership to achieve the company’s CSR vision. We will be sharing best practice, tools and programmes to help get CSR on everyone’s agenda.

Customer centricity is at the heart of what we do. In 2007 we will continue to identify ways to embed CSR in the design and delivery of our products, while making it easier for customers to do business with us in an open, honest and fair environment. We will also continue to seek their feedback on how we are doing.