Our focus on trust and integrity

“In good and bad times, people need to feel secure. As a leading insurance company, we’re here to provide prosperity and peace of mind for our customers.”

Andrew Moss, group chief executive, Aviva

Whether in favourable operating conditions, or in today‘s harsher economic climate, providing prosperity and peace of mind for our customers is part of repaying the trust that‘s placed in us.

Strategy

Our business helps our customers to manage the risks of everyday life and protects them long into the future. We must be there for them throughout their lives and beyond, so it’s crucial we are a sustainable and profitable business for the mutual benefit of our customers and our shareholders.

Performance

Customer loyalty remained high in 2010, as demonstrated in our global Net Promoter Score^® survey
The Life business in the UK was named as Company of the Year in the prestigious Money Marketing Financial Services Awards – a recognition of our high standing in the industry
We revised our Business Ethics Code, showing our strong commitment to fighting financial crime
View all performance data

Our performance data

96%
sign-off Business ethics code

69%
of employees rate us favourably on the customer index

15 business units
have now implemented the Hospitality register