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Our focus on building
financial capability

“We aim to encourage organisations to act as responsible corporate citizens. Aviva’s approach to improving the financial capability of their customers and communities, directly or through intervention at government level, is to be commended.”

Blanca Palos, senior CR index manager, Business in the Community

We want to encourage more people to secure their financial futures. We're committed to working with our customers, governments, regulators and business partners to find solutions that increase the financial well-being of both individuals and society.

Strategy

We believe it’s vital to work across a number of areas, especially to help lower income groups: increasing awareness of personal responsibility, improving financial education and ensuring access to products and services in our markets. We also believe it’s our duty to work with policymakers to ensure that consumers are encouraged to secure their financial futures.

What are we doing

  • Working in partnership with schools to deliver financial education programmes
  • Raising awareness of the gap in pension provision in Europe to governments and consumers
  • Understanding the attitudes of our customers to be able to provide the products and services they want

Performance

  • Widened access to financial products – we have reached 3 million rural policyholders in India
  • Drawn attention to the European pensions gap with wide coverage of our ‘Mind the Gap’ campaign
  • Convened the Future Prosperity Panel to explore new ways of engaging consumers