Performance data
Total community investment
| Type of impact |
£m |
|
Charitable spend |
7,444,688 |
|
Management time |
677,129 |
|
Project costs |
186,504 |
|
Cost of volunteering |
780,984 |
|
Gifts in kind |
78,443 |
|
Value of marketing |
2,247,444 |
| |
2008 |
2009 |
2010 |
| Amount of community investment, £m |
9.6 |
8 |
11.4 |
| Of which: |
| Charitable spend, £ |
|
6,604,343 |
7,444,688 |
| Management time, £ |
|
346,384 |
677,129 |
| Project costs |
|
|
186,504 |
| Cost of volunteering, £ |
|
1,038,656 |
780,984 |
| Gifts in kind, £ |
|
48,272 |
78,443 |
| Value of marketing |
|
|
2,247,444 |
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Investment in Aviva ‘Street to School’
| |
2008 |
2009 |
2010 |
| Investment in Aviva ‘Street to School’, % |
- |
- |
52 |
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Volunteering
| |
2008 |
2009 |
2010 |
| Employees participating in volunteering, % |
|
16 |
17 |
| Employee time spent volunteering, hours |
67,700 |
79,900 |
57,257 |
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Employee perception
%
| |
2009 |
2010 |
| Employees who feel that Aviva does a good job of contributing to the communities in which we live and work |
62 |
66 |
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Street to School 'opportunities to view' media reach
| Market |
Customers/consumers |
| Groupwide |
68,763,388 |
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Children reached by Street to School
| Type of impact |
Number |
|
Awareness and prevention |
15,295 |
|
Outreach |
8,915 |
|
Health and wellbeing |
9,601 |
|
Safe places |
3,652 |
|
Education and training |
91,409 |
| Type of impact |
Number |
| Awareness and prevention |
15,295 |
| Outreach |
8,915 |
| Health and wellbeing |
9,601 |
| Safe places |
3,652 |
| Education and training |
91,409 |
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Street to School – positive press coverage
| Market |
£ |
| Groupwide |
3,422,176 |
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Street to School – increase in employee morale
| Market |
% |
| UK |
100% |
| Asia Pacific |
90% |
| N. America |
100% |
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Street to School – impact on employee personal development
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Community investment – impact on employee personal development
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Key performance indicator
