- Home page ›
- Developing communities
Our focus on developing communities
“Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their
marketing campaigns to become an advocate of child
rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact.”
Douglas Rouse, director of corporate partnerships, Save the Children
Our current and future investors, customers, colleagues and suppliers are part of the communities where we do business. Helping to develop our communities benefits individuals and Aviva in the long term.
Strategy
Our community strategy reflects Aviva’s vision of providing prosperity and peace of mind. Through expert partnerships, we are actively listening to, working with and empowering communities in three key areas: education, life trauma and financial capability. Our global programme, Street to School, accounts for at least 50% of our community development activity.
Performance
- Improved our measurement framework to include impacts and outcome of our community programmes
- Piloted cause-related marketing initiatives to take our charitable aims to our customers
- Developed strategic partnerships with expert partners to enhance leverage of our brand
Our performance data
£11.4 million
community investment
128,000
children have benefited from Street to School
29%
of employees give through the payroll