Business is about much more than economics. While profitability and sound finances enable us to survive and prosper, they’re far from being Aviva’s whole story. We go further, by acting as a responsible member of the business community; whether as an insurer, investor, employer or consumer of goods and services.
Strategy
A strategy for the long term
We must respond to immediate events but also stay focused on long-term priorities that will help to keep Aviva a successful, sustainable business.
Future
Making sense of the future
We believe that by progressing our long-term priorities, we’re better equipped to meet new issues as they arise.
Managing responsibly
Managing our business responsibly
Aviva complies with all relevant legislation and regulation.
Values
Living by our values
Our values are “progressiveness, integrity, performance and teamwork”.
Dialogue
We're open for dialogue
From extensive consumer research to consultation with shareholders, we actively seek opinions and stimulate debate.
Working with others
Working with other organisations
At a global level we work with a range of organisations to improve our CR performance, identify emerging issues and share learning.
How others see us
How others see us
We voluntarily submit our strategy and programmes for external assessment by leading indexes.
Aviva is putting a lot of effort into developing a meaningful set of indicators to help us see what progress we’ve made and where we want to get to.
Measuring the outcomes of our CR programmes on a consistent basis worldwide is work in progress. This year, we took further steps by rationalising our list of group-level indicators to reflect our priorities and circumstances better, particularly in supplier management.