Strategy
A strategy for the long term
We must respond to immediate events but also stay focused on long-term priorities that will help to keep Aviva a successful, sustainable business.
| Our strategic focus | Examples of progress in 2008 |
|---|---|
Embed CR: working to ensure that social, ethical and environmental opportunities and risks are part of every business decision. |
Added more guidance to our Business Ethics Code and launched an expanded, group-wide whistleblowing system for employees to report ethical concerns.
Introduced three new initiatives to our sustainable and responsible investment portfolio. |
| Take a leadership role in our industry to encourage responsible corporate citizenship. | Contributed to national and international initiatives including CBI Climate Change Board in the UK, United Nations Global Compact and Oxfam 365 Alliance. |
| Engage with key stakeholders. | Held CR investment meetings with 22 investors and SRI analysts in 2008. |
| Recruit and develop leaders. | Launched ‘summits’ for 1,700 senior managers, designed to mobilise the group to deliver our “one Aviva, twice the value” vision. |
| Develop the talent of all our people. | Extended our Talking Talent programme, part of a significant, group-wide investment in our employees. |
| Implement our global community investment strategy. | Continued to develop programmes in financial literacy, education and life trauma. Enabled our employees to apply for up to three days’ paid volunteering a year. |
| Manage our environmental impacts. | Continued to reduce our carbon emissions and maintained our status as a carbon neutral insurer. |
We remain focused on the following goals:
- Meet or exceed our tough global targets to reduce CO2 emissions, water use and waste.
- Deliver leadership and management programmes to inspire our employees to be the best they can be.
- Continue to embed our CR programme in all our businesses around the world.
- Build more innovative ways of involving employees and customers involved in our community activities.
- Report against our progress and build our programme of engagement with stakeholders on key issues.