Our role

Our role in society

When times are hard, as in the current economic climate, it’s all too easy just to take care of number one. But Aviva isn’t looking solely to itself, even in today’s difficult conditions. At the same time as keeping our balance sheet strong and our business efficient, we have a continuing, positive role to play in wider society. It’s simply a part of who we are and what we do.

The reason why we’re in business is to provide prosperity and peace of mind to our customers, in good times and bad. But we touch many other lives. That’s why the initiatives described here include not only customers, but all our stakeholders, from employees to local communities. On environmental issues, we also aim wide and high, working both internally and externally. We actively manage our direct impacts (carbon emissions, energy use, paper use, water and waste) but also encourage others towards responsible, sustainable choices.