Financial highlights
Aviva is the world’s sixth-largest insurance group. Our premium income and investment sales were £47.1 billion in 2010. We provide more than 53 million customers with insurance, savings and investment products. We are the UK’s largest insurer and one of Europe’s leading providers of life and general insurance.
Sales %
IFRS Group operating profit %
* From continuing operations including share of associates’ premiums
** Before tax attributable to shareholders
*** On a MCEV basis from 2007. Prior years presented on an EEV basis





